July 31, 2026 · Professional Development · 4 min read
Assertiveness is the ability to express a view, request, boundary or disagreement clearly while respecting the other person’s rights and dignity. It sits between passivity, where important needs are not expressed, and aggression, where the message is delivered at another person’s expense.
Assertiveness is useful because many workplace problems require clarity: workload limits, priorities, feedback, disagreements, deadlines and inappropriate behaviour. Being assertive does not mean winning every disagreement. It means communicating your position honestly enough that the issue can be dealt with.
Vague frustration is difficult to act on. A clear assertive message identifies the issue and the needed next step.
For example:
The second version gives the other person a decision to make.
A practical assertive structure is:
Example: “The agenda was changed after the client pack had already been approved. That creates rework for the design team. For future meetings, I need agenda changes by noon the previous day unless there is an emergency.”
A useful no does not require a long justification. It can include:
For example: “I cannot take that analysis on today because the audit report is due at 3pm. I can start it tomorrow morning, or we can discuss which task should move.”
Repeating a clear boundary can be useful when someone keeps pushing past an answer: “I cannot approve the expense without the receipt.” The aim is calm consistency, not mechanically repeating a phrase regardless of new information.
If the other person introduces relevant facts, listen and reconsider. Assertiveness is not stubbornness.
Assertive communication is two-way. Questions can reveal constraints and make disagreement more productive:
Acas guidance on workplace problems advises people who raise concerns directly to stay calm and be firm rather than aggressive. The distinction matters: volume, insults, threats and personal attacks do not make a position clearer.
Source: Acas, If you think you’re being bullied
It can be harder to speak directly to a senior manager, important client or dominant colleague. Preparation helps.
Before the conversation:
Assertiveness should never be used to tell an employee they must personally confront serious bullying, harassment or unsafe conduct. Formal support and escalation may be appropriate.
Acas generally encourages early informal discussion for many workplace problems because it can resolve issues quickly and help maintain relationships. It also makes clear that serious matters or unresolved problems may need a formal route.
Source: Acas, How to raise a problem at work
Email can help when you need a clear record or precise request. It can also make tone harder to judge.
For assertive written communication:
Useful scenarios include:
Assertiveness becomes easier when people practise realistic requests, disagreements, boundaries and feedback conversations with structured feedback. MATSH’s Assertiveness Training course is designed around those applied communication situations.
We run all our courses as private programmes for organisations across the GCC and Africa.
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