Organisations routinely measure activity that is easy to count rather than outcomes that genuinely matter, producing dashboards full of numbers that fail to drive better decisions. This course builds practical skills in designing KPIs that measure what actually matters and building dashboards that people genuinely use to make decisions.
Commonorganisational KPIs measure activity that is easy to count rather than outcomes that genuinely matter
Claritya dashboard with fewer, better-chosen metrics gets used more than one with forty numbers nobody checks
4areas this course builds: design principles, cascading, dashboard clarity and pitfall avoidance
Common challenges this course addresses:
- Your KPIs measure what is easy to count rather than what genuinely indicates performance
- You have dashboards full of metrics that nobody actually looks at when making decisions
- You struggle to cascade organisational KPIs down to meaningful team-level metrics
- Your KPIs create perverse incentives that optimise the metric rather than the underlying goal
- You are not confident designing dashboards that present data clearly rather than overwhelming viewers
This course builds practical skills for designing KPIs and dashboards that genuinely drive better decisions.
Who Should Attend
📊
Performance Managers
Those responsible for organisational or team performance measurement.
👔
Senior Leaders
Executives setting KPI frameworks for their organisation or division.
📋
Project Managers
Those designing performance measures for specific projects or programmes.
💼
Business Analysts
Professionals building dashboards and performance reporting.
🏢
Operations Managers
Those measuring and improving operational performance.
🚀
Founders and Executives
Leaders building measurement systems for growing organisations.
What You Will Leave With
Practical tools applicable immediately.
✓The good KPI framework, designing metrics that genuinely indicate performance
✓Cascading KPI design, connecting organisational goals to meaningful team-level metrics
✓Avoiding perverse incentives, designing metrics that cannot be gamed at the expense of real goals
✓Dashboard design principles, presenting data clearly rather than overwhelming viewers
✓Leading versus lagging indicators, building a balanced measurement approach
✓A KPI framework template, ready to apply to your own organisation or team
The Forty-Metric Dashboard Nobody Uses
Why more data on a dashboard often means less gets used
ComprehensiveEvery metric anyone might
want, all on one screen
UsableThe handful of numbers that
actually change a decision
A dashboard trying to satisfy every stakeholder's request usually ends up satisfying none of them, since no single viewer can hold forty numbers in mind while deciding anything. The dashboards people actually check before making a decision tend to have a small number of carefully chosen metrics, not the most comprehensive ones. Module 3 builds the discipline of cutting, not just adding.
Programme Outline
1
Foundations of Good KPI Design
Why this module matters: Most KPI failures stem from measuring what is easy rather than what is meaningful, and understanding this distinction is the foundation for everything else.
- Distinguishing genuinely meaningful KPIs from easy-to-count activity metrics
- Leading versus lagging indicators and building a balanced measurement approach
- Common KPI design mistakes and the perverse incentives they create
2
Cascading KPIs Across the Organisation
Why this module matters: Organisational goals only translate into action when cascaded into meaningful metrics at every level, and this requires deliberate design.
- Connecting organisational strategy to team and individual level metrics
- Avoiding metric proliferation that dilutes focus on what matters most
- Building alignment between different levels of KPI ownership
3
Dashboard Design Principles
Why this module matters: A dashboard that overwhelms viewers with data fails just as surely as one that shows nothing meaningful, and design principles bridge that gap.
- Presenting data clearly to support rather than overwhelm decision-making
- Choosing appropriate visualisations for different types of data
- Building dashboards that different audiences can actually use
4
Avoiding Measurement Pitfalls and Personal Application
Why this module matters: Even well-designed KPIs can create unintended consequences, and this final module builds the awareness to avoid them alongside a concrete application plan.
- Recognising and avoiding metrics that can be gamed at the expense of real goals
- Building review cycles that keep KPIs current and relevant
- Personal KPI framework template for your specific organisation or team
Course At a Glance
| Duration | 3-5 Days |
| Format | In-person and online |
| What's Included | Workbook, practical toolkit, certificate of completion |
Common Questions
Does the course address KPIs for a specific industry or department?
The frameworks are generally applicable, with practical exercises encouraging participants to design KPIs specific to their own department or industry context.
Is this course relevant if we already use dashboard software like Power BI?
Yes. This course focuses on what to measure and how to present it, which is complementary to and independent of any specific dashboard software you already use.
Related Courses
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