Feasibility Studies and Business Planning Course

A significant proportion of new ventures fail because a rigorous feasibility study was never conducted before resources were committed. This course builds practical skills for conducting genuine feasibility studies and building business plans grounded in real market analysis and financial projection, rather than optimistic assumption.

Common challenges this course addresses:

• You build business plans based on optimistic assumptions rather than genuine market analysis
• You struggle to conduct realistic financial projections that survive investor or lender scrutiny
• Your feasibility studies focus on what you want to build rather than genuine market demand
• You are not confident assessing risk systematically before committing significant resources
• Your business plans are technically complete but fail to persuade funders or decision-makers

This course builds practical skills for feasibility analysis and business planning grounded in genuine evidence.

What You Will Leave With

Practical tools applicable immediately.

What Participants Report

From follow-up surveys 60 days after the programme

Why this module matters: Assuming market demand rather than genuinely assessing it is the single most common cause of new venture failure, and rigorous analysis prevents this.

• Conducting genuine market research rather than relying on assumption
• Assessing real customer demand and willingness to pay
• Identifying market size accurately without inflating projections

Why this module matters: Financial projections built on optimistic assumptions fail to survive real scrutiny, and systematic risk assessment strengthens both planning and funding conversations.

• Building realistic financial projections that withstand scrutiny
• Identifying and quantifying key risks systematically
• Stress-testing projections against different scenarios

Why this module matters: Understanding your genuine competitive position, rather than assuming differentiation, is essential for realistic business planning.

• Conducting honest competitive analysis of direct and indirect competitors
• Identifying genuine, defensible competitive advantages
• Positioning your venture credibly based on real analysis

Why this module matters: Bringing together rigorous analysis into a clear, persuasive business plan is what ultimately secures funding and stakeholder support.

• Structuring a business plan that presents analysis persuasively
• Common business plan mistakes that undermine funder confidence
• Personal feasibility study template ready for your own venture

Is this course relevant for non-profit or social enterprise feasibility studies, not just commercial ventures?

Yes. The frameworks apply across commercial, social enterprise and non-profit contexts, with practical exercises adapted to each participant's specific venture type.

Will I work on a real feasibility study during the course?

Yes. Participants are strongly encouraged to bring an active or planned venture and apply the frameworks directly throughout the sessions.

Ready to Build Feasibility Studies Grounded in Genuine Evidence?

Build practical skills for market analysis, financial projection and persuasive business planning.