Impact Measurement and Social Return on Investment (SROI) Course
Measure and manage social value through stakeholder outcomes, impact adjustments, financial proxies, SROI modelling, sensitivity analysis, verification and transparent impact reporting.
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An Impact Ratio Is Meaningless if the Organisation Has Not First Worked Out Whose Life Changed, How Much, and What Would Have Happened Anyway.
Social-impact reporting can become impressive-looking very quickly.
A programme counts participants, attaches financial values to outcomes, divides total value by total investment and reports an SROI ratio. But if stakeholders were not involved, outcomes were poorly defined, deadweight was ignored, attribution was guessed, negative outcomes were excluded or financial proxies were selected because they produced a stronger ratio, the number creates more confidence than the evidence deserves.
Social Value International's current standards are built around a principles-based approach: involve stakeholders, understand what changes, value what matters, include only what is material, do not overclaim, be transparent, verify results and respond to the information produced.
This course teaches that discipline from start to finish. Participants define scope, engage stakeholders, identify outcomes, collect evidence, establish impact, value outcomes proportionately, calculate and stress-test SROI and use the results to improve decisions rather than treat the final ratio as the objective.
Social Value International Guide to SROI · Social Value International Standards. Evidence is contextual; jurisdiction-specific or specialist advice remains separate where relevant.
Impact measurement becomes weak when:
- organisations measure outputs because outcomes are harder
- stakeholder views are collected after the outcome framework is already fixed
- only intended positive outcomes are included
- the programme claims credit for change that would have happened anyway
- attribution to other organisations or factors is ignored
- financial proxies are selected without relevance or transparency
- SROI is treated as conventional financial ROI
- assumptions are hidden inside spreadsheets
- one point estimate is presented without sensitivity analysis
- the ratio becomes a marketing number rather than a management tool
- external reports are produced without enough evidence or verification.
How This Applies Across the Markets MATSH Serves
GCC
Applications include foundations, CSR, social-investment programmes, government social initiatives and organisations needing stronger evidence of social value beyond activity counts.
Africa
The course is relevant to NGOs, development programmes, social enterprises and public programmes where stakeholder perspectives, contribution and unintended effects need to be reflected rather than imported from donor assumptions.
Asia
Applications include social enterprises, corporate impact programmes, foundations and public initiatives operating at scale across diverse stakeholder groups.
Europe
Participants may encounter stronger social-value procurement, impact reporting and assurance expectations, reinforcing the need for transparent methodology and evidence.
Who Should Attend
Impact and M&E Professionals
Expanding from results measurement into social-value accounting.
NGO and Development Managers
Needing to demonstrate and improve social value credibly.
CSR, ESG and Sustainability Teams
Measuring social outcomes from programmes and investments.
Foundations and Grantmakers
Assessing the value created through funded interventions.
Social Enterprises
Managing and communicating impact alongside financial sustainability.
Consultants and Analysts
Preparing impact accounts or SROI studies.
What You Will Leave With
- A scoped impact-analysis plan, defining purpose, stakeholders and boundaries. - A stakeholder-engagement method, identifying outcomes that matter to affected groups. - An outcome map, connecting activities with changes without overclaiming causality. - Impact adjustments, including deadweight, attribution, displacement and drop-off. - A proxy-selection framework, valuing outcomes only where appropriate. - An SROI model, with transparent assumptions and calculations. - Sensitivity analysis, showing which assumptions materially affect the result. - A verification plan, proportionate to how results will be used. - An impact-management process, using findings to improve programme decisions.
Programme Curriculum
Why this module matters: SROI is not simply a financial formula. The quality of the analysis depends on the principles used before calculation begins. Participants learn to:
- distinguish outputs, outcomes, impact and social value
- understand the purpose and limits of SROI
- apply the Principles of Social Value
- define scope and purpose
- identify material stakeholder groups
- avoid valuation where it would add false precision
- distinguish forecast and evaluative SROI
- connect SROI with wider impact management
- identify ethical and data-quality issues
- define appropriate governance for the analysis.
Workshop: Scope an SROI study and identify material stakeholders.
Why this module matters: The strongest outcome framework is not the one with the most indicators; it is the one that reflects meaningful change for affected stakeholders. Participants learn to:
- engage stakeholders proportionately
- distinguish stakeholder-defined outcomes from organisational outputs
- capture intended and unintended outcomes
- define outcomes precisely
- avoid double counting
- select outcome indicators
- establish duration
- collect qualitative and quantitative evidence
- assess data limitations
- build an impact map.
Workshop: Develop a stakeholder outcome map from an intervention case.
Why this module matters: Change after an intervention is not automatically change caused by the intervention. Participants learn to:
- estimate what would have happened anyway
- assess contribution from other actors
- identify displacement
- model outcome decline over time
- document evidence and assumptions
- use conservative estimates where evidence is weak
- avoid overclaiming
- distinguish causality from contribution
- test alternative assumptions
- maintain an audit trail.
Workshop: Adjust a gross-outcome estimate into a defensible impact estimate.
Why this module matters: Financial proxies can help compare otherwise invisible value, but only when they are relevant, transparent and not mistaken for market prices. Participants learn to:
- decide which outcomes should be valued
- identify and assess financial proxies
- use revealed/stated preference evidence cautiously
- document proxy rationale
- calculate present value conceptually where needed
- calculate the SROI ratio
- model investment inputs
- avoid mixing inconsistent time horizons
- run sensitivity analysis
- present a range or caveat when precision is weak.
Workshop: Build and stress-test an SROI model.
Why this module matters: Social-value measurement creates value only when the organisation responds to what it learns. Participants learn to:
- report methodology and limitations transparently
- distinguish public communications from technical evidence
- design proportionate verification
- understand when independent assurance may be appropriate
- communicate ratios without misleading audiences
- compare interventions cautiously
- use outcome evidence in programme redesign
- identify outcomes to stop, strengthen or scale
- integrate impact evidence into governance
- build an ongoing impact-management cycle.
Capstone: Present an SROI/impact account with methodology, assumptions, sensitivity and management recommendations.
Sensitivity Analysis: The Discipline That Keeps SROI Honest
SROI becomes fragile when a single optimistic assumption drives the final ratio. Participants therefore build a sensitivity table before interpreting the result. The purpose is not to produce the highest number. It is to understand which assumptions materially change the conclusion and which do not.
- Deadweight: test what proportion of the outcome might have happened without the intervention.
- Attribution: vary the share reasonably credited to other organisations, services, employers, families or market conditions.
- Displacement: check whether part of the positive outcome may have shifted a problem elsewhere rather than created net value.
- Drop-off: test how quickly benefits may reduce in later periods instead of carrying the first-year effect forward unchanged.
- Financial proxies: compare credible proxy choices and document why one is proportionate to the outcome being valued.
- Outcome quantity: separate measured change from estimated reach so uncertainty in participant numbers does not disappear inside the ratio.
The final output is presented as a decision tool, not a marketing claim. Participants identify a central estimate, more conservative assumptions and the variables that would need stronger evidence before the organisation relied on the result for funding or strategy. This makes the analysis more useful to programme teams and more credible to donors, boards and evaluators because the limits are visible rather than hidden behind a single headline figure.
Common Questions
Do Not Use a Strong SROI Ratio to Hide a Weak Impact Story.
Build the evidence, assumptions and social-value discipline that make impact claims worth trusting.
📅 Upcoming Schedules — View dates and locations ▾
We run this course as a private programme for organisations. Bespoke dates, tailored content, group pricing.
Every course starts with a needs assessment and includes structured follow-up at three points after it ends.
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