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Strategic Planning Fundamentals Course

🌍 In-Person & Online Worldwide
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Many organisational strategic plans are produced through an annual exercise that generates a polished document with little genuine influence on daily decisions. This course builds practical strategic planning skills, from environmental analysis through to formulation and implementation, producing strategy that genuinely shapes organisational direction rather than sitting unused.

67%of strategic plans fail primarily due to poor implementation rather than poor strategy
2xhigher strategy execution success with structured implementation planning
200+professionals trained by Matsh in this programme

Common challenges this course addresses:

  • Your strategic planning process produces a polished document that has little genuine influence on decisions
  • You struggle to translate high-level strategic goals into specific, actionable initiatives
  • Your environmental analysis feels generic rather than genuinely informing strategic choices
  • You lack a clear framework for prioritising among multiple strategic options
  • Your strategy implementation consistently falls short of what the plan actually intended

This course builds practical skills for strategic planning that genuinely shapes organisational direction.

Who Should Attend

👔

Senior Leaders

Executives responsible for organisational strategic direction.

📋

Strategy and Planning Staff

Professionals directly supporting strategic planning processes.

💼

Business Unit Managers

Those translating organisational strategy into unit-level plans.

🚀

Founders and Entrepreneurs

Those building strategic direction for growing organisations.

🌍

NGO Leadership

Those setting strategic direction for mission-driven organisations.

🏛️

Government Planning Officers

Staff developing strategic plans for public sector organisations.

What You Will Leave With

Practical tools applicable immediately.

Environmental analysis frameworks, genuinely informing strategy rather than producing generic analysis
Strategy formulation skills, translating analysis into clear strategic choices
Prioritisation frameworks, choosing among competing strategic options systematically
Implementation planning, translating strategy into specific, actionable initiatives
Strategic communication skills, building organisational understanding and buy-in
A strategic plan template, ready to apply to your own organisation

What Participants Report

From follow-up surveys 60 days after the programme

73%reported their strategic plan had more direct influence on daily decisions
65%improved their implementation planning process using course frameworks
200+professionals trained across all cohorts
"Our strategic plan used to sit in a drawer after the planning retreat every year. Building a genuine implementation plan alongside the strategy itself is what finally made it something we actually used."
Chief Operating Officer, NGO sector

Programme Outline

1
Environmental Analysis

Why this module matters: Strategic choices are only as good as the analysis informing them, and generic analysis produces generic, uninspiring strategy.

  • Conducting environmental analysis that genuinely informs strategic choices
  • Identifying real competitive advantages and genuine strategic threats
  • Avoiding analysis paralysis while still gathering sufficient insight
2
Strategy Formulation and Prioritisation

Why this module matters: Translating analysis into clear strategic choices, and prioritising among competing options, is where many planning processes genuinely struggle.

  • Formulating clear strategic direction from environmental analysis
  • Prioritisation frameworks for choosing among competing strategic options
  • Building strategic choices that are genuinely differentiated, not generic
3
Implementation Planning

Why this module matters: Strategy that is not translated into specific, resourced implementation plans rarely achieves its intended impact, regardless of quality.

  • Translating strategic goals into specific, actionable initiatives
  • Resourcing and sequencing strategic initiatives realistically
  • Building accountability structures for strategic implementation
4
Strategic Communication and Personal Application

Why this module matters: Strategy that is not communicated effectively and understood across the organisation fails to genuinely shape daily decisions.

  • Communicating strategy in ways that build genuine organisational understanding
  • Building buy-in for strategic direction across different stakeholder groups
  • Personal strategic plan template for your own organisation
Course At a Glance
Duration3-5 Days
FormatIn-person and online
What's IncludedWorkbook, practical toolkit, certificate of completion

Common Questions

Is this course relevant for small organisations without dedicated strategy staff?

Yes. The frameworks scale to organisations of any size, and are particularly valuable for smaller organisations without dedicated strategic planning resources.

Does the course address strategic planning for non-profit as well as commercial organisations?

Yes. The frameworks apply across commercial, non-profit and public sector contexts, with practical exercises adapted to each participant's specific organisational type.

Related Courses

Ready to Build Strategy That Genuinely Shapes Direction?

Build practical skills across analysis, formulation and implementation planning.

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🏢 Need In-House Training?

We run this course as a private programme for organisations. Bespoke dates, tailored content, group pricing.

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📊 How We Measure Impact

Every course starts with a needs assessment and includes structured follow-up at three points after it ends.

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