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Professional Development

Youth and Healthy Lifestyle Promotion Skills

Health Information Does Not Change Behaviour. Health Promotion Done Right Does.

Young people across the Gulf, Africa and Asia are facing intersecting health challenges: obesity rates among the highest globally in GCC cities, driven by sedentary urban lifestyles; mental health challenges that remain deeply stigmatised across most of the region; substance use patterns that are underreported and poorly understood; and sexual and reproductive health issues that affect millions of young people but that most youth programmes refuse to address. Most health promotion work with young people fails not because the information is wrong, but because telling young people what is healthy does not change what they do. This course teaches approaches that actually work.

37%obesity rate among adults in Saudi Arabia, driven by lifestyle habits formed during adolescence
1 in 5adolescents globally experience a mental health condition, the majority in low and middle income countries
240+youth practitioners trained by Matsh in youth health promotion across the Gulf, Africa and Asia

The health promotion challenges youth workers across the Gulf, Africa and Asia consistently report:

  • Young people know what is healthy, they know smoking is bad, that they should exercise, that their diet needs to change. Knowing has not made them change
  • You need to address mental health with the young people you work with, but the stigma is so strong you do not know how to open the conversation without making things worse
  • Sexual and reproductive health is a topic your programme needs to address, but you are not sure how to do it in a way that is appropriate for your cultural and religious context
  • A young person has disclosed substance use to you. You do not know what to say, whether to refer, or who to refer to
  • Your health promotion sessions are well-attended but you have no idea whether anything is actually changing in the young people who attend them
  • Male participants consistently resist engaging with health topics you know are relevant to them

This course provides culturally adapted frameworks and practical skills for every one of these challenges.

Why Youth Health Promotion in the Gulf, Africa and Asia Requires Specific Approaches

The health challenges facing young people in the Gulf, Africa and Asia differ significantly from those in Western contexts, and the cultural frameworks for addressing them differ even more. Generic health promotion training produces approaches that do not fit.

🏙️ GCC Health Context

Obesity, sedentary behaviour, diabetes, and mental health stigma are the dominant youth health challenges in Gulf cities. Sexual health topics require culturally specific approaches that respect Islamic values while providing young people with information they need to stay safe.

🌍 African Health Context

Young people in Sub-Saharan Africa face a dual burden: the chronic disease challenges of urban populations plus the infectious disease burden, sexual and reproductive health challenges, and health consequences of poverty that their GCC counterparts do not. Context-specific approaches are essential.

🧠 Mental Health Stigma

Mental health stigma in GCC, African and Asian contexts operates differently from Western contexts, shaped by cultural norms around strength, shame, family honour, and the appropriate role of religious coping. Effective mental health promotion in these settings requires specific cultural intelligence.

👥 Gender Dynamics

Engaging young men in health promotion, the demographic most resistant everywhere, and supporting young women's health in contexts of restricted mobility and social control are both addressed specifically, with approaches that work in your setting rather than in a Western one.

Who Should Attend

🤝

Youth Workers and Programme Staff

Practitioners delivering or planning health promotion activities who want approaches that actually change behaviour, not just awareness.

📋

Programme Managers

Managers designing youth programmes with health promotion components who want a stronger evidence base and cultural grounding for their approach.

🏫

School Health Educators

Educators in pastoral and health education roles who want more effective, culturally appropriate approaches to health promotion with adolescents.

🏥

Community Health Workers

Health workers engaging with young populations in community settings across the Gulf, Africa and Asia.

🏋️

Youth Centre and Sports Staff

Staff in youth centres, sports facilities and community organisations wanting to integrate health promotion into their existing programming.

🏛️

Policy and Ministry Staff

Government staff working on youth health strategy who want a stronger understanding of what effective health promotion practice looks like.

What You Will Leave With

A practical health promotion toolkit adapted for your context.

Behaviour change framework for designing health promotion that goes beyond awareness to actual behaviour change
Mental health conversation guide for opening safe, non-stigmatising conversations about mental health with young people in GCC, African and Asian contexts
Culturally adapted sexual health communication framework for your specific setting
Substance use response protocol, what to do when a young person discloses use, including referral pathways
Peer health education programme design guide for building sustainable peer-led health promotion
Male engagement toolkit, approaches that work for reaching young men in health promotion
Health promotion evaluation framework for measuring behaviour change, not just session attendance
Activity library of evidence-informed health promotion activities adapted for GCC, African and Asian youth settings

What Participants Report

From follow-up surveys after the programme

90%redesigned at least one health
promotion session within 30 days
85%felt confident opening mental
health conversations with young people
240+youth practitioners trained across
Gulf, Africa and Asia
12+countries represented across
all programme cohorts
"I had been running health sessions for three years. They were popular, young people attended, and at the end of this course I realised they had almost certainly changed nothing. The behaviour change framework, understanding why awareness is not enough and what has to happen instead, completely changed how I designed and delivered health work. My next round of sessions were unrecognisable."
Health Promotion Officer, youth NGO, Amman cohort

Programme Outline

1
Foundations of Health Promotion and Behaviour Change

Why this module matters: Health information does not change health behaviour. If it did, nobody who knew smoking causes cancer would smoke. Module 1 builds the theoretical foundation for health promotion that actually works, behaviour change frameworks, the social determinants of youth health, and an honest assessment of what the evidence says about effective approaches.

  • The information-action gap: why knowing what is healthy does not produce healthy behaviour
  • Health promotion frameworks: Ottawa Charter, assets-based approaches, social ecological model
  • Behaviour change models: Health Belief Model, Stages of Change, Social Cognitive Theory, what they mean for your practice
  • Social determinants of youth health: poverty, gender, culture, access to services, digital environment
  • Youth health priorities across the Gulf, Africa and Asia: the specific health challenges requiring the most urgent attention in each context
  • Workshop: participants map the health promotion approach currently used in their programme against the behaviour change evidence base
2
Physical Health Promotion: Nutrition, Activity and Sleep

Why this module matters: Physical health promotion with young people in GCC, African and Asian contexts requires specific adaptation, the obesity challenge in Gulf cities requires different approaches than food insecurity in African rural contexts, and both require approaches that are culturally grounded and practically achievable for the young people involved.

  • Nutrition and diet: the obesity challenge in GCC urban contexts; food insecurity and malnutrition in African contexts; the specific nutritional challenges of South and Southeast Asian youth populations
  • Designing nutrition education that is practical, culturally grounded and non-shaming
  • Physical activity: barriers for young people across different cultural contexts, including restrictions on female physical activity in some GCC and African settings
  • Practical physical activity promotion approaches for contexts with limited facilities and resources
  • Sleep: the underestimated health priority, prevalence of sleep deprivation among adolescents and evidence-based approaches to addressing it
  • Activity design: participants design a physical health promotion session for their specific target group
3
Mental Health Promotion: Stigma, Safety and Referral

Why this module matters: Mental health is the health topic youth workers most need to address and most often avoid. Module 3 gives practitioners the confidence, cultural sensitivity and practical skills to open mental health conversations with young people, reduce stigma in their groups, support young people who are struggling, and know when and how to refer.

  • Youth mental health across the Gulf, Africa and Asia: prevalence, trends, and the specific forms mental health challenges take in each context
  • Stigma: how it operates in GCC, African and Asian communities, and culturally grounded approaches to reducing it
  • Opening safe conversations about mental health with young people: specific approaches, language and facilitation techniques
  • Common mental health presentations in young people: anxiety, depression, trauma responses, social withdrawal, what to look for
  • Supporting young people who are struggling: what you can do and where the limits of your role are
  • Responding to disclosures of self-harm or suicidal thinking: what to say, what not to say, what to do next
  • Making mental health referrals: who to refer to, how to do it, what to do when professional services are absent or stigmatised
4
Sexual and Reproductive Health, and Substance Use

Why this module matters: These are the health topics most often excluded from youth programmes, precisely because they are the ones where discomfort, cultural sensitivity and lack of practitioner confidence cause the most avoidance. Module 4 addresses both topics with the cultural intelligence and practical grounding to make them accessible for practitioners in GCC, African and Asian contexts.

  • Sexual and reproductive health: why it matters for youth workers even when it is not your primary focus
  • Navigating cultural and religious sensitivities: this is not the same conversation in Riyadh, Nairobi and Jakarta, we address each context specifically
  • Age-appropriate approaches to sexual health information for young people
  • Gender-based violence: recognising it, responding to it, making referrals
  • Early and forced marriage: prevalence, impact and how youth workers can respond in different cultural and legal contexts
  • Substance use across the Gulf, Africa and Asia: tobacco and shisha in GCC; khat in East Africa; cannabis in West Africa; prescription drug misuse; digital addiction across all regions
  • Harm reduction approaches and their applicability in different cultural contexts
  • Talking to young people about substance use without shame or defensiveness: specific conversational approaches
5
Peer Health Education, Gender and Programme Evaluation

Why this module matters: Peer health educators reach young people more effectively than adult practitioners for most health topics. Engaging young men requires specific approaches. And knowing whether your health promotion is working requires evaluation that measures behaviour change, not just attendance. Module 5 covers all three.

  • Why peer health education outperforms adult-led health promotion for most young audiences
  • Selecting, training and supporting peer health educators: the design principles for effective peer programmes
  • Engaging young men in health promotion: the specific challenge and the approaches that work
  • Supporting young women's health in contexts of restricted mobility and social control
  • Evaluating health promotion with young people: measuring behaviour change, not just session attendance
  • Designing a health promotion programme: theory of change, method selection, content planning, evaluation
  • Personal action plan: the specific health promotion changes each participant will make in the 30 days after this course

📋 For Programme Managers and Health Ministry Staff

Youth health promotion capability has returns across your organisation:

Programme quality: health promotion sessions that change behaviour produce measurably different outcomes
Participant retention: health programmes that feel relevant and respectful retain young people longer
Staff confidence: practitioners who can address mental health and sensitive topics without avoidance serve young people better
Safeguarding: practitioners trained in mental health and substance use recognition identify risk earlier
Funder alignment: health promotion competency is increasingly required by major health and development funders
In-House for Your Team

In-house delivery allows us to focus the content on the specific health topics and cultural context most relevant to your programme and target group. Contact us to discuss.

Request In-House Delivery
Course At a Glance
LocationsAmman, Kuwait City, Lagos, Nairobi, Online
Methodology55% applied, activity design, scenario practice, case studies, peer education design workshops
InvestmentGroup rates available · In-house pricing on request
What's IncludedWorkbook, behaviour change framework, activity library, mental health conversation guide, peer education design template, certificate

Common Questions

Does this course provide clinical health training?

No. This course trains youth workers and programme staff in health promotion, education, behaviour change, and referral. It does not train participants to provide clinical or medical services. The distinction between promotion and treatment is addressed explicitly in the course.

How does the course handle culturally sensitive topics in GCC contexts?

Directly and respectfully. The course provides frameworks for addressing topics like sexual health, mental health and substance use in ways that are contextually appropriate for your specific setting, not by avoiding the topics but by approaching them with cultural intelligence. Participants from GCC, African and Asian contexts consistently report this as the most practically valuable aspect of the course.

Is this suitable for participants with no health background?

Yes. The course is designed for youth development practitioners, not health professionals. No prior health knowledge is required. The content is accessible for someone whose primary expertise is in youth work, community development or education.

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📅 Upcoming Schedules

06Jul 2026
USD 2,200
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Register →
12Oct 2026
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12Oct 2026
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🏢 Need In-House Training?

We run this course as a private programme for organisations. Bespoke dates, tailored content, group pricing.

Request In-House →