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Professional Development

Positive Youth Development Strategies

Across the Gulf, Africa and Asia, youth policy and youth programming are dominated by deficit thinking: what problems do young people have, what risks must be managed, what negative outcomes must be prevented. Positive Youth Development (PYD) asks a different question: what do young people need to thrive? The evidence is substantial, young people in PYD programmes show higher rates of educational achievement, employment, civic participation, and positive health behaviour. Not because PYD ignores risk, but because it builds the assets, competence, confidence, connection, character, contribution, that make young people resilient to it.

23%average reduction in risk behaviour among young people in high-quality PYD programmes
5 CsCompetence, Confidence, Connection, Character, Contribution, the PYD framework adapted for Gulf, African and Asian contexts in this course
220+youth practitioners trained by Matsh in PYD approaches across the Gulf, Africa and Asia

The gap between PYD intention and PYD practice:

  • Your organisation says it takes a strengths-based approach. In practice, your programmes are still built around what young people lack rather than what they have
  • Your activities engage young people in the moment but produce no lasting development, they are entertaining, not developmental
  • You cannot articulate what PYD means in a GCC or African context specifically, the frameworks you have are Western and do not translate cleanly
  • Your funders want outcome data and you are measuring activity, numbers attended, hours delivered, because you do not know how to measure PYD outcomes
  • Young people complete your programme and return to environments where none of the assets they developed are reinforced, and they are lost within months

This course translates PYD theory into practical programme design and facilitation approaches that work in Gulf, African and Asian youth development contexts.

Who Should Attend

🔄

Youth Workers Moving to PYD

Practitioners who want to shift from deficit-based to asset-based approaches and need a structured framework to do so.

📋

Programme Designers

NGO directors and programme designers reviewing or redesigning their youth development model around PYD principles.

🏛️

Government Youth Programme Staff

Ministry staff responsible for youth programmes wanting a stronger theoretical and practical framework for their work.

🎓

School Counsellors and Educators

School staff wanting to embed PYD principles in pastoral and personal development work with adolescents.

💼

Donors and Programme Officers

Funders wanting to understand PYD as a framework for youth development investment and grant-making.

🌍

NGO Leaders

Senior leaders wanting to shift their organisation's culture from problem-focused to strength-focused youth work.

What You Will Leave With

PYD tools you can apply immediately.

Five Cs framework adapted for Gulf, African and Asian cultural contexts
Asset mapping tool for identifying young people's existing strengths rather than starting from deficits
PYD programme design framework, the conditions for PYD and how to create them intentionally
Contribution opportunity design guide for creating genuine civic contribution opportunities for young people
PYD outcomes measurement framework for capturing positive development, not just risk reduction
Family and community engagement approach for extending PYD beyond the programme
Programme audit tool for assessing your current programme against PYD principles
Islamic and African PYD alignment guide, where PYD values connect to Islamic values and Ubuntu philosophy

Programme Outline

1
What Is Positive Youth Development and What Does the Evidence Say?

Why this module matters: PYD without evidence is a philosophy. PYD with evidence is a practice. Module 1 builds both the conceptual foundation and the evidence literacy to apply PYD effectively and advocate for it to funders and managers.

  • From deficit to asset: the conceptual shift at the heart of PYD
  • The Five Cs of PYD: Competence, Confidence, Connection, Character, Contribution
  • The Developmental Assets framework: what protects young people and what promotes thriving
  • The evidence base: what large-scale studies say about the impact of PYD approaches
  • PYD in Gulf, African and Asian contexts: what adapts, what does not, what needs to be built differently
  • Programme audit: participants assess their current programme against PYD principles
2
Building Competence and Confidence

Why this module matters: Competence and confidence are the foundation of PYD, but building them requires specific approaches that go well beyond skills training. Module 2 builds the practical toolkit for developing both.

  • Identifying and building on existing competencies: strengths-based assessment in youth programmes
  • How cultural context shapes what competencies are valued and how they are developed in Gulf, African and Asian settings
  • The relationship between competence and confidence, and why they do not always develop together
  • Self-efficacy: what it is and how youth programmes can build it intentionally
  • Confidence for young women in contexts of restricted opportunity; confidence for young men whose masculinity narratives are being disrupted by unemployment and social change
  • Activity design: participants design a competence-building activity for their specific target group
3
Building Connection, Character and Contribution

Why this module matters: Connection, character and contribution are the PYD outcomes most often neglected, and the ones most strongly associated with long-term positive trajectories. Module 3 builds the practical approaches for developing all three.

  • Connection: to family, peers, institutions and community as protective factors, how to build and strengthen them through programmes
  • The youth worker relationship as a developmental asset: what makes it powerful and how to use it intentionally
  • Character development without moralising: values clarification, ethical reasoning, Islamic values and PYD in GCC contexts, Ubuntu in African contexts
  • Contribution: why the sense that you matter to others is the most powerful driver of positive development
  • Youth civic engagement and volunteering as contribution mechanisms
  • Community action projects that develop young people while benefiting their communities
4
PYD Programme Design and Environmental Conditions

Why this module matters: PYD does not happen by accident. It requires specific environmental conditions and intentional programme design. Module 4 translates PYD principles into practical programme architecture.

  • Environmental conditions for PYD: safety, belonging, structure, engagement, high expectations, efficacy and mattering
  • The difference between a PYD programme and a programme that does activities with young people
  • Youth voice and agency in programme design and delivery, what genuine participation looks like vs tokenism
  • Family engagement in PYD: connecting parents and caregivers to young people's development rather than excluding them
  • PYD in cultural contexts: adapting environmental conditions for high-context, collectivist settings in the Gulf, Africa and Asia
  • Design workshop: participants redesign a component of their programme around PYD environmental conditions
5
Measuring PYD Outcomes and Building a PYD Culture

Why this module matters: Measuring PYD outcomes is harder than measuring risk reduction, and worth doing anyway. Module 5 builds the measurement literacy to capture positive development, and addresses how to shift an organisation's culture from deficit to asset thinking.

  • Why measuring PYD is harder than measuring risk reduction, and why it matters enough to do it seriously
  • Validated tools for measuring PYD outcomes across different domains
  • Communicating PYD outcomes to funders used to thinking in deficit-reduction terms
  • Building a PYD culture in your organisation: shifting from problem-focused to strength-focused at every level
  • Personal action plan: the specific PYD changes each participant commits to in the 30 days after this course
Course At a Glance
LocationsAmman, Cairo, Riyadh, Online
Methodology55% applied, programme audit, design workshops, activity design, case studies
What's IncludedWorkbook, Five Cs framework guide, asset mapping tool, programme design template, PYD measurement toolkit, certificate

Common Questions

Does PYD mean ignoring the real problems young people face?

No. PYD does not deny that young people face serious challenges. It argues that the most effective response to those challenges is building the assets that make young people resilient enough to navigate them. Risk prevention and asset building are not opposites, effective PYD does both, but leads with assets rather than deficits.

Is PYD culturally relevant outside the Western context where it was developed?

With adaptation, yes. This course does that adaptation work, identifying what is genuinely universal, what needs cultural translation for Gulf and African contexts, and what needs to be built differently. The alignment between PYD values and Islamic values around human flourishing, and between PYD and Ubuntu philosophy in African contexts, is addressed specifically.

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08Jun 2026
USD 2,200
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20Jul 2026
USD 2,000
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07Sep 2026
USD 1,200
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19Oct 2026
USD 2,850
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View all dates for this course →
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