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🎓 PROFESSIONAL DEVELOPMENT

KPI Design and Performance Dashboards Course

🌍 In-Person & Online Worldwide
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Organisations routinely measure activity that is easy to count rather than outcomes that genuinely matter, producing dashboards full of numbers that fail to drive better decisions. This course builds practical skills in designing KPIs that measure what actually matters and building dashboards that people genuinely use to make decisions.

70%of organisational KPIs measure activity rather than genuine outcomes
2xfaster decision-making reported by teams using well-designed dashboards
210+professionals trained by Matsh in this programme

Common challenges this course addresses:

  • Your KPIs measure what is easy to count rather than what genuinely indicates performance
  • You have dashboards full of metrics that nobody actually looks at when making decisions
  • You struggle to cascade organisational KPIs down to meaningful team-level metrics
  • Your KPIs create perverse incentives that optimise the metric rather than the underlying goal
  • You are not confident designing dashboards that present data clearly rather than overwhelming viewers

This course builds practical skills for designing KPIs and dashboards that genuinely drive better decisions.

Who Should Attend

📊

Performance Managers

Those responsible for organisational or team performance measurement.

👔

Senior Leaders

Executives setting KPI frameworks for their organisation or division.

📋

Project Managers

Those designing performance measures for specific projects or programmes.

💼

Business Analysts

Professionals building dashboards and performance reporting.

🏢

Operations Managers

Those measuring and improving operational performance.

🚀

Founders and Executives

Leaders building measurement systems for growing organisations.

What You Will Leave With

Practical tools applicable immediately.

The good KPI framework, designing metrics that genuinely indicate performance
Cascading KPI design, connecting organisational goals to meaningful team-level metrics
Avoiding perverse incentives, designing metrics that cannot be gamed at the expense of real goals
Dashboard design principles, presenting data clearly rather than overwhelming viewers
Leading versus lagging indicators, building a balanced measurement approach
A KPI framework template, ready to apply to your own organisation or team

What Participants Report

From follow-up surveys 60 days after the programme

74%redesigned at least one KPI that was previously measuring the wrong thing
66%reported improved dashboard usage after applying design principles
210+professionals trained across all cohorts
"Our dashboard had forty metrics and nobody used any of them to make actual decisions. Cutting it down to the handful that genuinely mattered changed how our team engages with performance data completely."
Operations Director, logistics sector

Programme Outline

1
Foundations of Good KPI Design

Why this module matters: Most KPI failures stem from measuring what is easy rather than what is meaningful, and understanding this distinction is the foundation for everything else.

  • Distinguishing genuinely meaningful KPIs from easy-to-count activity metrics
  • Leading versus lagging indicators and building a balanced measurement approach
  • Common KPI design mistakes and the perverse incentives they create
2
Cascading KPIs Across the Organisation

Why this module matters: Organisational goals only translate into action when cascaded into meaningful metrics at every level, and this requires deliberate design.

  • Connecting organisational strategy to team and individual level metrics
  • Avoiding metric proliferation that dilutes focus on what matters most
  • Building alignment between different levels of KPI ownership
3
Dashboard Design Principles

Why this module matters: A dashboard that overwhelms viewers with data fails just as surely as one that shows nothing meaningful, and design principles bridge that gap.

  • Presenting data clearly to support rather than overwhelm decision-making
  • Choosing appropriate visualisations for different types of data
  • Building dashboards that different audiences can actually use
4
Avoiding Measurement Pitfalls and Personal Application

Why this module matters: Even well-designed KPIs can create unintended consequences, and this final module builds the awareness to avoid them alongside a concrete application plan.

  • Recognising and avoiding metrics that can be gamed at the expense of real goals
  • Building review cycles that keep KPIs current and relevant
  • Personal KPI framework template for your specific organisation or team
Course At a Glance
Duration3-5 Days
FormatIn-person and online
What's IncludedWorkbook, practical toolkit, certificate of completion

Common Questions

Does the course address KPIs for a specific industry or department?

The frameworks are generally applicable, with practical exercises encouraging participants to design KPIs specific to their own department or industry context.

Is this course relevant if we already use dashboard software like Power BI?

Yes. This course focuses on what to measure and how to present it, which is complementary to and independent of any specific dashboard software you already use.

Related Courses

Ready to Design KPIs That Genuinely Drive Better Decisions?

Build practical skills for meaningful metrics and dashboards people actually use.

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📅 Upcoming Schedules

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🏢 Need In-House Training?

We run this course as a private programme for organisations. Bespoke dates, tailored content, group pricing.

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📊 How We Measure Impact

Every course starts with a needs assessment and includes structured follow-up at three points after it ends.

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