The gap between a good idea and a funded, running programme is a skill gap. This course closes it. In 5 days you’ll master the complete programme design cycle — from participatory needs assessment to logframe, M&E framework, and funding proposal — using real examples from Saudi Arabia, UAE, Kenya, Nigeria, and Jordan.
Before you read further — does any of this sound like your reality?
If you said yes to even two of these — you’re in exactly the right place. This course was built to solve these exact problems.
Youth, Education, or Social Affairs ministry professionals responsible for programme planning, budgeting, and reporting to national government stakeholders and international partners.
Coordinators and managers in youth-focused organisations funded by USAID, FCDO, EU, the Mohammed Bin Rashid Foundation, KSRelief, or national governments who need stronger design and reporting skills.
Monitoring and evaluation professionals working in youth programmes who want a structured framework for data collection, analysis, and funder reporting.
Practitioners working directly with young people who want to formalise and scale their approach using proven programme design methodology.
Professionals managing youth-focused CSR programmes in GCC companies who need a structured approach to demonstrate social impact to leadership and external audiences.
Professionals entering youth development from other sectors who need a rigorous, internationally recognised foundation in programme design methodology.
Not slides you’ll forget. Not theory you’ll never apply. Real, usable tools you’ll use next week.
Based on participant feedback across our GCC and Africa cohorts
Programme Design Foundations & Participatory Needs Assessment
The big idea of Day 1: Most youth programmes fail because they’re designed around what adults think young people need — not what young people actually tell us they need. Day 1 fixes this at the root. You’ll learn and immediately practice participatory needs assessment — the methodology used by UNICEF, IRC, and leading Gulf foundations — and apply it in a live scenario.
By end of day you will have: Completed a stakeholder map and a needs assessment for a real-world scenario, ready to inform your logframe design on Day 2.
The Logical Framework — Build One from Scratch
The big idea of Day 2: The logframe is the universal language of international development funding. If you can’t build one well, you can’t access the major funding streams — whether that’s USAID, the EU, Gulf foundations, or your own government’s development budget. Day 2 is entirely hands-on: you build your own logframe, get peer and facilitator feedback, and leave with a document you can actually use.
By end of day you will have: A complete, reviewed logframe for your programme — inputs, activities, outputs, outcomes, impact, indicators, means of verification, and assumptions all filled in.
Programme Development, Quality Standards & Implementation Planning
The big idea of Day 3: A programme can be perfectly designed on paper and still fail in delivery. Day 3 bridges the gap between design and reality — focusing on the decisions that determine whether your programme actually reaches young people as intended, at the quality level you promised funders and stakeholders.
By end of day you will have: An implementation plan for your programme with TQP quality standards applied, and a risk register covering the most common failure points.
Monitoring, Evaluation & Learning (MEL) — Build Your Framework
The big idea of Day 4: M&E that happens only at the end is too late to improve anything. Day 4 shows you how to build monitoring and evaluation into your programme from the start — so you’re collecting the right data throughout delivery, not scrambling for evidence when the funder asks for a report.
By end of day you will have: A complete M&E framework for your programme including data collection tools, indicator tracking sheet, and a reporting schedule aligned to your logframe.
Proposal Writing, Presentations & Action Planning
The big idea of Day 5: A great programme that can’t be communicated compellingly doesn’t get funded. Day 5 gives you the writing skills and confidence to translate everything you’ve built this week into proposals and presentations that win support — from international donors to national ministries to corporate funders.
By end of day you will have: A draft funding proposal structure, a short programme pitch presentation, and a 30-day action plan for implementing your learning when you return to work.
If you’re considering this course for a team member, or want to bring it in-house for a group, here’s what your organisation gains:
We deliver this programme as a private in-house workshop — custom dates, tailored to your sector and context, group pricing. We’ve delivered in-house for organisations including Ministries of Youth in Saudi Arabia and Jordan, UNICEF country offices, CARE International, and multiple Gulf CSR programmes.
| Duration | 5 days (40 contact hours) |
| Delivery | In-person (Riyadh, Dubai, Amman) · Online available |
| Language | English (Arabic version available on the Arabic site) |
| Investment | USD 2,850 per participant · Group rates available |
| What’s Included | Course manual, all tools & templates, certificate, alumni network access |
| Prerequisites | No formal prerequisites — suitable for practitioners at all levels |
I’ve never built a logframe before. Will I be able to keep up?
Absolutely. The course is designed for practitioners at all levels — from those new to programme design to those with years of experience who want to formalise their approach. We build the logframe step by step over Day 2, with facilitator support throughout. Many participants say the logframe section is the most practically valuable part of the course.
Is the content relevant to my country and sector?
All case studies and examples are drawn from real youth programmes in the GCC (Saudi Arabia, UAE, Qatar, Kuwait), the Levant (Jordan, Lebanon), and Sub-Saharan Africa (Kenya, Nigeria, Ghana). Participants from government ministries, INGOs, local NGOs, and corporate CSR teams consistently report that the content maps directly to their day-to-day work.
Can my organisation send multiple staff members?
Yes — and we’d encourage it. When multiple staff from the same team attend, the organisation gets consistent methodology across the team, which significantly improves programme quality. Groups of 5+ qualify for group pricing. Contact us at ask@matsh.co for a group quote.
Is the certificate internationally recognised?
The Matsh certificate of completion is recognised by employers across the GCC and Africa. Participants have used it to support job applications, promotions, and grant applications. If your organisation requires CPD credits, we can provide a CPD-verified certificate — contact us to arrange this before your course date.
What if my organisation needs something more tailored?
We deliver this programme in-house for organisations that want content tailored to their specific sector, funder requirements, or organisational context. In-house delivery is often more cost-effective for teams of 6 or more. Contact us to discuss your requirements.
Further reading: Experiential Learning in Youth Programs · Youth Work in Saudi Arabia and Vision 2030 · Community Building Activities for Youth
Join practitioners from across the GCC and Africa who’ve built the skills to design, fund, and evaluate youth programmes that get results. Your next cohort is forming now.
We run this course as a private programme for organisations. Custom dates, tailored content, group pricing.