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Professional Development

Train The Trainer Course

Professional Development · 5 Days · Facilitation & Training Design

Stop Delivering Training That People Forget Within 48 Hours

Research is consistent: 60–80% of training content is forgotten within a week if it’s delivered through lecture alone. The problem isn’t what’s being taught — it’s how. This course gives you the facilitation techniques, session design principles, and adult learning science that turn training from a box-ticking exercise into something that actually changes how people work — including in the specific challenges of facilitating groups in GCC and multicultural African contexts.

Have you experienced any of these in the training room?

  • You deliver content confidently but participants go back to their desks and do nothing differently
  • You lose the room — phones come out, side conversations start, engagement evaporates after the first hour
  • Your slides are full of information but you’re not sure how much of it is actually landing
  • You struggle to facilitate groups where some participants dominate and others say nothing
  • Multicultural groups are harder to read — you’re not sure if silence means agreement, confusion, or disengagement
  • You know what you want participants to learn but you don’t have a systematic way to design a session that delivers it

Every one of these is solvable. Effective training is a craft — and this course teaches it systematically.

Who Should Attend

🏢

Internal L&D and Training Professionals

HR and L&D staff responsible for designing and delivering internal training programmes for their organisations in the GCC and Africa.

👨‍🏫

Subject Matter Experts Turned Trainers

Technical specialists, senior managers, and professionals who know their subject deeply but need facilitation and training design skills to share it effectively.

🌍

NGO and Development Sector Facilitators

Programme staff, youth workers, and field facilitators in NGOs and international organisations who facilitate workshops, trainings, and participatory processes.

🏛️

Government Training Unit Staff

Professionals in government ministry and agency training departments responsible for internal capacity building programmes.

📋

Managers Who Train Their Teams

Team leaders and department heads who regularly deliver team training, briefings, or onboarding sessions and want to do it more effectively.

💡

Freelance Trainers and Consultants

Independent training professionals working in GCC and African markets who want to upgrade their facilitation methodology and session design skills.

What You’ll Leave With

A complete toolkit for designing and delivering training that works.

Training needs analysis template — systematically identify what training is actually needed before designing anything
Session design framework — a repeatable process for designing training sessions with clear objectives, varied activities, and measurable outcomes
Complete session plan built during the course — for a real training topic you deliver in your role, reviewed and improved
Facilitation techniques toolkit — 30+ techniques for opening, energising, debriefing, and closing training sessions
Multicultural facilitation guide — specific approaches for managing GCC and African groups, including high-context communication styles and hierarchical group dynamics
Activity bank — 50+ ready-to-use training activities categorised by learning objective and group size
Training evaluation toolkit — Kirkpatrick’s four levels applied practically, including feedback form templates and impact measurement approaches
Video recording of your delivery — filmed on Day 4, reviewed with facilitator feedback — the most powerful development tool in the programme

Training Professionals Who’ve Completed This Programme

From participant and manager feedback across GCC and Africa cohorts

96%said participant engagement
in their training improved
88%reported measurable
behaviour change post-training
300+trainers certified
since 2017
75%of course time is
practical delivery and feedback

“I’d been delivering training for 8 years. I thought I was good at it. After Day 1 of this course I realised I’d been lecturing at people for eight years and calling it training. The facilitation techniques alone were worth ten times the course fee.”
— L&D Manager, Saudi banking group, Riyadh cohort 2024

5-Day Programme

1

Adult Learning Science & Training Needs Analysis

Why Day 1 matters: Before you can design effective training, you need to understand how adults actually learn — which is significantly different from how they were taught in school. Day 1 gives you the science of adult learning, including the research on forgetting curves, spaced practice, and the limits of lecture-based delivery that explains why most training doesn’t stick. You also learn to conduct a proper Training Needs Analysis before designing anything.

  • How adults learn: Knowles’ andragogy principles applied to GCC professional contexts
  • The forgetting curve: what happens to learning after training ends and what to do about it
  • The 70:20:10 model: why formal training is only 10% of how people actually develop
  • Learning styles: the evidence, the myths, and the practical implications for session design
  • Training Needs Analysis: how to identify what training is genuinely needed vs. what’s requested
  • Writing learning objectives that are specific, measurable, and actually tell you what success looks like
2

Session Design — Creating Learning Experiences That Stick

Why Day 2 matters: The structure of a training session determines whether learning happens. Day 2 gives you a systematic design framework — from opening to close — and teaches you how to choose and sequence activities so that participants experience the learning rather than just hearing about it. You begin designing a real session you’ll deliver on Day 4.

  • The ADDIE framework and alternatives: when to use each approach to instructional design
  • Session structure: opener, knowledge input, application activity, debrief, close — the architecture of a learning experience
  • Choosing activities: lectures, discussions, case studies, role-plays, simulations, group exercises — how to select the right activity for the learning objective
  • Slide design principles: what to put on slides and what to leave off
  • Timing: how to design a realistic session plan that you can actually deliver in the time available
  • Workshop: participants begin designing their own 30-minute training session

Session includes: session design workshop — you work on a real training topic you deliver

3

Facilitation Skills — Managing Groups in GCC & Multicultural Contexts

Why Day 3 matters: Knowing your content and knowing how to manage a group are completely different skills. Day 3 gives you the facilitation toolkit for the specific challenges of delivering training in GCC and African contexts: hierarchical groups where senior participants suppress junior ones, multicultural groups where communication styles vary enormously, and the unique dynamics of facilitating in Arabic-speaking and bilingual environments.

  • Facilitation vs. training vs. presenting: understanding the different modes and when to use each
  • Opening a session: how to build psychological safety and set learning expectations in the first 10 minutes
  • Managing participation: drawing out the quiet ones, managing the dominant ones, and reading silence in high-context GCC cultures
  • Facilitating in multicultural groups: specific dynamics for Saudi, Emirati, Egyptian, Indian, Filipino, and East African participants
  • Managing hierarchy in the training room: what to do when a senior manager’s presence is shutting down group discussion
  • Handling difficult moments: resistance, disengagement, conflict, questions you can’t answer — practical responses for each
  • Energy management: how to sustain engagement across a full training day

Session includes: facilitation practice with observer feedback — each participant facilitates a 10-minute group activity

4

Delivery Day — Present, Get Filmed, Get Feedback

Why Day 4 matters: This is the day the course pays for itself. Each participant delivers their 30-minute training session — the one they designed on Day 2 — to the group, while being filmed. They then watch the footage with the facilitator and receive structured feedback on their facilitation, delivery, and session design. Most participants describe this as the most professionally impactful experience of the programme.

  • Each participant delivers a 30-minute training session to the group
  • Sessions are filmed for individual review
  • Structured peer feedback after each delivery: what worked, what to develop, one specific technique to try differently
  • Facilitator detailed feedback: facilitation technique, session design, participant engagement, time management
  • Video review: each participant watches their own delivery with the facilitator
  • Redesign brief: immediate action points to improve the session based on feedback received

This is a full practice day — the most intensive and impactful day of the programme

5

Evaluation, Measurement & Building Your Training Practice

Why Day 5 matters: If you can’t measure whether your training worked, you can’t improve it — and you can’t justify investment in it to leadership. Day 5 gives you a practical evaluation framework, covers how to demonstrate L&D ROI to stakeholders, and ensures you leave with a clear development plan for continuing to improve as a facilitator and trainer.

  • Kirkpatrick’s four levels of evaluation: reaction, learning, behaviour, results — practical measurement tools for each
  • Designing feedback forms that give you actionable information rather than just satisfaction scores
  • Measuring behaviour change: how to assess whether training has changed what people do at work
  • Presenting training ROI to leadership: translating L&D data into business language
  • Building a personal development plan as a trainer: what to practise, what to read, how to keep improving
  • Revised session delivery: participants re-deliver their improved session incorporating feedback from Day 4
  • Graduation and certificate

📋 For L&D Leaders and HR Directors

The multiplier effect of training your trainers is one of the highest-ROI L&D investments available:

Better quality internal training — every session your team delivers improves, affecting every person who attends
Reduced training waste — eliminating the 60%+ of training spend that produces no behaviour change
Stronger L&D credibility — training that demonstrably works earns more investment and more organisational support
Consistent methodology — a shared facilitation language and design approach across your training team
Arabic and bilingual facilitation skills — specific tools for training delivery in Arabic or bilingual GCC settings
Measurable outcomes — evaluation frameworks that let you report training impact to leadership with evidence

In-House for Your Training or L&D Team

We deliver this as an in-house intensive for L&D teams and internal training functions — using your actual training content as the design and delivery material. Contact us to discuss.

Request In-House Delivery →

Course At a Glance
Duration 5 days (40 contact hours)
Locations Riyadh · Dubai · Nairobi · Online
Investment USD 2,850 per participant · Group rates available
Methodology 75% applied — session design, facilitation practice, delivery with video feedback
What’s Included Session design template, activity bank (50+), facilitation toolkit, evaluation forms, video of your delivery, certificate

Common Questions

Do I need to prepare anything before Day 4?

Yes — you’ll design your 30-minute training session during Days 2 and 3, so you’ll have it ready for delivery on Day 4. We ask participants to bring a topic they actually train or would like to train on — ideally something from their real role. The more real it is, the more useful the feedback.

Is this course suitable for someone who facilitates workshops rather than delivers formal training?

Yes — the facilitation skills, group management techniques, and session design principles apply equally to training delivery and workshop facilitation. Many participants come from NGO or development sector backgrounds where participatory workshop facilitation is the primary format.

Does the course cover bilingual or Arabic-medium training delivery?

Yes — Day 3 specifically addresses the dynamics of training in bilingual and Arabic-speaking GCC settings, including managing multilingual groups, working with simultaneous translation, and adapting facilitation style for Arabic cultural communication norms.

My training content is technical. Does this course still apply?

Especially yes. Technical trainers — those delivering compliance training, IT systems training, safety training, or technical process training — often have the highest knowledge of their content and the least training in how to facilitate it. The gap between knowing and being able to teach is exactly what this course addresses.

Related Courses

Related reading: Skills Gap in the Gulf Region · The Role of Training in Enhancing Job Performance · Leadership Training and Employee Retention

The Training You Deliver This Time Next Year Will Be Unrecognisable — in the Best Way.

Join trainers and facilitators from across the GCC and Africa who’ve transformed their training from information delivery into genuine behaviour change.

11May 2026
Train The Trainer Course
📍 Doha, Doha, Doha
In-person
USD 2,850
5 Days
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18May 2026
Train The Trainer Course
📍 Riyadh, Riyadh, Riyadh
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5 Days
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01Jun 2026
Train The Trainer Course
📍 Doha, Doha, Doha
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5 Days
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06Jul 2026
Train The Trainer Course
📍 Dubai, Dubai, Dubai
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📅 Upcoming Schedules

18May 2026
Train The Trainer Course
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5 Days
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13Jul 2026
Train The Trainer Course
📍 Cairo, Cairo, Cairo
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24Aug 2026
Train The Trainer Course
📍 Doha, Doha, Doha
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5 Days
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28Sep 2026
Train The Trainer Course
📍 Online, Online, Online
Online
USD 1,200
5 Days
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🏢 Need In-House Training?

We run this course as a private programme for organisations. Custom dates, tailored content, group pricing.

Request In-House →
USD 1,200
per participant · excl. VAT
📅 Next date: 18 May 2026 · Online, Online
Why Train with Matsh
🌍
Regional Expertise GCC & Africa context built-in
🎓
Expert Facilitators 10+ years field experience
🏢
In-House Available Private programmes for teams
📧
24hr Response Confirmation within one business day