Many sales organizations underperform their revenue potential by staggering margins each year. Despite no shortage of talent and effort, preventable pitfalls like inadequate listening skills, sparse customer journey mapping and lack of coaching cohesion throttle results. Sales requires continual skills sharpening in modern marketplaces.
With proper training, entire sales teams can ratchet performance to new levels relatively swiftly.
Why Sales Skills Stagnate
Common gaps stunting seller and collective potential include:
- Narrow Perspective – Viewing sales as a pure numbers game eclipses the bigger picture of deeply understanding buyer mindsets and transformation friction points. Quota fatigue sets in from the superficial high pressure churn.
- Flawed Strategizing – Leaders habitually recycle past tactics without considering how market landscapes shifted or conducting updated competitive research into the winning ways of industry leaders. Groupthink conformity stalls innovation.
- Data Disconnections – With no shared clarity tracking the entire revenue engine data like lead response times, demo show rates, proposal acceptance ratios or customer expansion triggers, diagnosing and predicting flounders impossible.
- Inconsistent Skills – Absence of organization-wide selling methodology training allows experience gaps between veterans and new hires, preventing scalable excellence. Weak links impact all.
- Motivation Deficits – Drawn-out sales cycles and blown deals inevitably trigger diminished enthusiasm over time without rebooting inspiration, peer bonding or developmental support.
Left unresolved the downward spiral continues:
- 28% average annual sales team turnover rate from recruiting errors, insufficient mentoring programs and burnout
- 57% of sellers fail to hit quotas costing organizations immensely in missed growth and lost accounts
- Reduced win rates resulting from disjointed hand-offs during elongated evaluation stages
- Customer churn exceeding 68% stemming from inadequate relationship nurturing post transaction
With the proper science-backed development system, sales greatness lies within every team’s reach.
Unlock Mastery Equipping Teams to Soar
The Essential Sales Transformation Training Program gives leaders a blueprint to:
Hear From Program Graduates
“We implemented team riding programs where veteran performers listen in on calls providing instant side-by-side feedback to deepen competence faster.”
“Our data centralization uncovered waste at various hand-off points allowing us to fix issues tanking conversion rates that had remained hidden for years!”
“Through our revitalized coaching framework focused on tape reviews and account strategy analysis, our sales managers have become true growth partners rather than critics.”
Comprehensive Sales Team Curriculum:
Through an intensive curriculum, participants build capabilities across:
Consultative Mindset Retuning
- Customer Journey Mapping – Pinpoint common friction points and shifts in urgency, authority, or education. Reverse engineer journeys through each milestone. Gain empathy at each phase.
- Motivational Interviewing – Ask values discovery questions upfront uncovering deeper motivations and meaning. Align solutions to fulfill their higher purpose.
Messaging Resonance
- Value Narrative Workshops – Analyze which customer outcomes produced highest enterprise deal values and retention. Engineer similar use cases into materials.
- Peer Feedback Integration – Scrutinize and strengthen all collateral through the lens of sending concise signals of capability around key areas like innovation, partnership and simplicity.
Objection Prevention
- Questioning Technique Labs – Rescript common pain point, credibility and financial authority probing questions to become advocates through clarity rather than adversaries bombarding with features. Film exchanges with actors.
- Video Demo Analysis – Review recordings for instances of puzzlement signaling outdated interfaces, potential usage obstacles or insufficient data security messaging requiring improvements pre-emptively.
Negotiation & Closing Graduation
- Threshold Identification – Unpack historical lost deals identifying tipping points where traction reversed. Was inadequate budget discussed too early? Did anxiety around unprecedented scale build unfairly? Transparently reassure.
- Win-Win Rapport – Foster positive emotional transactions through humor, candidness around limitations and company progress updates showing genuine care beyond transactions. Send thank you videos afterward.
Teamwide Proficiency Scaling
- Roleplay Labs – Run sellers through simulated customer conversations cementing skills. Gauge risk factors, uncover hidden goals, convey thought leadership. C-suites provide context-specific advice.
- Optimized CRM Hygiene – Ensure disciplined usage and data integrity through weekly reviews of completion rates, activity categorization alignment and pipeline stage distributions pointing to any oversight red flags.
Management & Coaching Specialization
- Trust Deepening – Adopt supportive language, extend greater autonomy around account strategies and share higher context vision framing and business challenges to spur leadership across sales teams.
- Pattern Recognition – Through pipeline health analyses, identify tipping points of sales cycles gone awry. Reverse engineer similarities behind stall points. Guide alternatives drawing from institutional knowledge.
The hands-on curriculum culminates by requiring participants to implement key frameworks into sales workflows with quantified impact reviews on conversion benchmarks over 90 day stretch.
Invest in your teams by registering today!