{"id":9059,"date":"2026-08-02T00:56:52","date_gmt":"2026-08-01T20:56:52","guid":{"rendered":"https:\/\/matsh.co\/en\/course\/youth-business-development-training-program\/"},"modified":"2026-08-02T00:56:52","modified_gmt":"2026-08-01T20:56:52","slug":"youth-business-development-training-program","status":"publish","type":"course","link":"https:\/\/matsh.co\/en\/course\/youth-business-development-training-program\/","title":{"rendered":"Youth Business Development and Entrepreneurship Training Program"},"content":{"rendered":"<div style=\"background:var(--bg);border:1.5px solid var(--border);border-radius:16px;padding:36px 40px;margin-bottom:32px\">\n  <p style=\"font-size:1rem;color:var(--text);line-height:1.85;margin:0 0 24px\">Youth enterprise programmes are producing business plans in abundance. The businesses themselves are another matter. Most youth entrepreneurship training teaches young people to describe a business idea in a structured format, but does not teach them the operational, financial and market realities of running one. This course trains the youth workers and enterprise practitioners who support young entrepreneurs, giving them the knowledge, coaching skills and programme design capability to support young people from idea to operating business.<\/p>\n  <div style=\"display:flex;flex-wrap:wrap;gap:14px\">\n    <div style=\"background:#fff;border:1.5px solid var(--border);border-radius:12px;padding:16px 20px;flex:1;min-width:130px;text-align:center\"><strong style=\"display:block;font-size:1.6rem;font-weight:800;color:var(--youth);line-height:1\">50%<\/strong><span style=\"font-size:.75rem;color:var(--muted);line-height:1.5;display:block;margin-top:5px\">of youth-owned businesses fail within the first two years, mostly due to management and market failures<\/span><\/div>\n    <div style=\"background:#fff;border:1.5px solid var(--border);border-radius:12px;padding:16px 20px;flex:1;min-width:130px;text-align:center\"><strong style=\"display:block;font-size:1.6rem;font-weight:800;color:var(--youth);line-height:1\">2x<\/strong><span style=\"font-size:.75rem;color:var(--muted);line-height:1.5;display:block;margin-top:5px\">survival rate improvement for businesses receiving post-launch coaching support<\/span><\/div>\n    <div style=\"background:#fff;border:1.5px solid var(--border);border-radius:12px;padding:16px 20px;flex:1;min-width:130px;text-align:center\"><strong style=\"display:block;font-size:1.6rem;font-weight:800;color:var(--youth);line-height:1\">240+<\/strong><span style=\"font-size:.75rem;color:var(--muted);line-height:1.5;display:block;margin-top:5px\">enterprise practitioners trained by Matsh in youth business development<\/span><\/div>\n  <\/div>\n<\/div>\n\n<div style=\"background:var(--bg);border-right:4px solid var(--youth);border-radius:0 12px 12px 0;padding:24px 28px;margin:20px 0\">\n  <p style=\"font-weight:700;font-size:1.05rem;margin:0;color:var(--navy)\">The practitioner challenges this course addresses:<\/p>\n  <ul style=\"margin:14px 0 0;padding-left:20px;color:var(--text);line-height:1.9\">\n    <li>You run a business plan competition, the winners celebrate, and six months later nothing has launched<\/li>\n    <li>You deliver entrepreneurship training using examples that do not reflect your participants' actual market conditions<\/li>\n    <li>You are helping a young person assess a business idea but lack a structured way to evaluate viability honestly without discouraging them<\/li>\n    <li>Young women in your programme face barriers beyond skills, including family opposition and restricted mobility, and you are unsure how to address these<\/li>\n    <li>The young entrepreneurs you supported are struggling alone months after launch with no ongoing support<\/li>\n  <\/ul>\n  <p style=\"margin:16px 0 0;font-weight:700;color:var(--youth);font-size:.97rem\">This course gives practitioners the business knowledge, coaching skills and programme design capability to support young people all the way to a viable, operating business.<\/p>\n<\/div>\n\n<h2 style=\"color:var(--navy);border-left:4px solid var(--youth);padding-left:14px;margin:40px 0 20px\">Who Should Attend<\/h2>\n<div style=\"display:grid;grid-template-columns:repeat(auto-fit,minmax(220px,1fr));gap:16px;margin-bottom:32px\">\n  <div style=\"background:#fff;border:1.5px solid var(--border);border-radius:12px;padding:20px\"><div style=\"font-size:1.8rem\">\ud83c\udfe2<\/div><h4 style=\"margin:10px 0 6px;color:var(--navy);font-size:.95rem\">Youth Enterprise Programme Staff<\/h4><p style=\"margin:0;font-size:.85rem;color:var(--text);line-height:1.7\">Staff in incubators and accelerators working with young entrepreneurs.<\/p><\/div>\n  <div style=\"background:#fff;border:1.5px solid var(--border);border-radius:12px;padding:20px\"><div style=\"font-size:1.8rem\">\ud83e\udd1d<\/div><h4 style=\"margin:10px 0 6px;color:var(--navy);font-size:.95rem\">Youth Workers Adding Enterprise<\/h4><p style=\"margin:0;font-size:.85rem;color:var(--text);line-height:1.7\">Practitioners adding business development to their programmes.<\/p><\/div>\n  <div style=\"background:#fff;border:1.5px solid var(--border);border-radius:12px;padding:20px\"><div style=\"font-size:1.8rem\">\ud83c\udfdb\ufe0f<\/div><h4 style=\"margin:10px 0 6px;color:var(--navy);font-size:.95rem\">Government Programme Staff<\/h4><p style=\"margin:0;font-size:.85rem;color:var(--text);line-height:1.7\">Staff running national youth entrepreneurship programmes.<\/p><\/div>\n  <div style=\"background:#fff;border:1.5px solid var(--border);border-radius:12px;padding:20px\"><div style=\"font-size:1.8rem\">\ud83c\udf0d<\/div><h4 style=\"margin:10px 0 6px;color:var(--navy);font-size:.95rem\">NGO Livelihoods Staff<\/h4><p style=\"margin:0;font-size:.85rem;color:var(--text);line-height:1.7\">Economic empowerment staff including enterprise components.<\/p><\/div>\n  <div style=\"background:#fff;border:1.5px solid var(--border);border-radius:12px;padding:20px\"><div style=\"font-size:1.8rem\">\ud83d\udcca<\/div><h4 style=\"margin:10px 0 6px;color:var(--navy);font-size:.95rem\">Business Mentors and Coaches<\/h4><p style=\"margin:0;font-size:.85rem;color:var(--text);line-height:1.7\">Mentors wanting a structured coaching approach.<\/p><\/div>\n  <div style=\"background:#fff;border:1.5px solid var(--border);border-radius:12px;padding:20px\"><div style=\"font-size:1.8rem\">\ud83d\udcb0<\/div><h4 style=\"margin:10px 0 6px;color:var(--navy);font-size:.95rem\">Microfinance Practitioners<\/h4><p style=\"margin:0;font-size:.85rem;color:var(--text);line-height:1.7\">Practitioners wanting to complement finance with business skills.<\/p><\/div>\n<\/div>\n\n<div style=\"background:var(--light);border-radius:16px;padding:32px 36px;margin:32px 0\">\n  <h2 style=\"font-size:1.45rem;font-weight:800;color:var(--navy);margin:0 0 6px\">What You Will Leave With<\/h2>\n  <p style=\"color:var(--text);margin:0 0 24px;font-size:.95rem\">A complete youth business development practitioner toolkit.<\/p>\n  <div style=\"display:grid;grid-template-columns:repeat(auto-fit,minmax(260px,1fr));gap:14px\">\n    <div style=\"display:flex;gap:10px;align-items:start\"><span style=\"color:var(--youth);font-weight:800;font-size:1.1rem\">\u2713<\/span><span style=\"font-size:.9rem;color:var(--text)\"><strong>Business viability assessment framework<\/strong> for evaluating ideas honestly and supportively<\/span><\/div>\n    <div style=\"display:flex;gap:10px;align-items:start\"><span style=\"color:var(--youth);font-weight:800;font-size:1.1rem\">\u2713<\/span><span style=\"font-size:.9rem;color:var(--text)\"><strong>Business development coaching framework<\/strong>, structured support from idea to launch<\/span><\/div>\n    <div style=\"display:flex;gap:10px;align-items:start\"><span style=\"color:var(--youth);font-weight:800;font-size:1.1rem\">\u2713<\/span><span style=\"font-size:.9rem;color:var(--text)\"><strong>Financial fundamentals training guide<\/strong> for teaching entrepreneurs to manage finances<\/span><\/div>\n    <div style=\"display:flex;gap:10px;align-items:start\"><span style=\"color:var(--youth);font-weight:800;font-size:1.1rem\">\u2713<\/span><span style=\"font-size:.9rem;color:var(--text)\"><strong>Gender-sensitive enterprise support framework<\/strong> for reaching young women entrepreneurs<\/span><\/div>\n    <div style=\"display:flex;gap:10px;align-items:start\"><span style=\"color:var(--youth);font-weight:800;font-size:1.1rem\">\u2713<\/span><span style=\"font-size:.9rem;color:var(--text)\"><strong>Post-launch support design<\/strong>, the ongoing support that determines year-one survival<\/span><\/div>\n    <div style=\"display:flex;gap:10px;align-items:start\"><span style=\"color:var(--youth);font-weight:800;font-size:1.1rem\">\u2713<\/span><span style=\"font-size:.9rem;color:var(--text)\"><strong>Programme design framework<\/strong>, from needs assessment to evaluation<\/span><\/div>\n  <\/div>\n<\/div>\n\n<h2 style=\"color:var(--navy);border-left:4px solid var(--youth);padding-left:14px;margin:40px 0 20px\">Programme Outline<\/h2>\n\n<div style=\"border:1.5px solid var(--border);border-radius:14px;padding:24px 28px;margin:16px 0\">\n  <div style=\"display:flex;align-items:center;gap:12px;margin-bottom:12px\"><div style=\"background:var(--youth);color:#fff;width:32px;height:32px;border-radius:50%;display:flex;align-items:center;justify-content:center;font-weight:800;flex-shrink:0\">1<\/div><strong style=\"color:var(--navy)\">Youth Entrepreneurship Context and Viability Assessment<\/strong><\/div>\n  <p style=\"margin:0 0 10px;font-size:.9rem;color:var(--text)\"><strong>Why this module matters:<\/strong> Supporting entrepreneurs without understanding their market context produces irrelevant support.<\/p>\n  <ul style=\"margin:0;padding-left:20px;font-size:.88rem;color:var(--text);line-height:1.85\">\n    <li>Understanding the specific market environments young entrepreneurs face<\/li>\n    <li>Assessing business viability: problem-solution fit, market size, margins, founder capability<\/li>\n    <li>Giving honest viability feedback without destroying motivation<\/li>\n  <\/ul>\n<\/div>\n\n<div style=\"border:1.5px solid var(--border);border-radius:14px;padding:24px 28px;margin:16px 0\">\n  <div style=\"display:flex;align-items:center;gap:12px;margin-bottom:12px\"><div style=\"background:var(--youth);color:#fff;width:32px;height:32px;border-radius:50%;display:flex;align-items:center;justify-content:center;font-weight:800;flex-shrink:0\">2<\/div><strong style=\"color:var(--navy)\">Business Development Coaching and Financial Foundations<\/strong><\/div>\n  <p style=\"margin:0 0 10px;font-size:.9rem;color:var(--text)\"><strong>Why this module matters:<\/strong> Support that gives advice rather than building capability produces dependency, not capable entrepreneurs.<\/p>\n  <ul style=\"margin:0;padding-left:20px;font-size:.88rem;color:var(--text);line-height:1.85\">\n    <li>Coaching versus mentoring versus advice, and why the distinction matters<\/li>\n    <li>Teaching financial fundamentals: revenue, costs, cash flow, pricing for profit<\/li>\n    <li>Separating business and personal finances, the most important habit to build<\/li>\n  <\/ul>\n<\/div>\n\n<div style=\"border:1.5px solid var(--border);border-radius:14px;padding:24px 28px;margin:16px 0\">\n  <div style=\"display:flex;align-items:center;gap:12px;margin-bottom:12px\"><div style=\"background:var(--youth);color:#fff;width:32px;height:32px;border-radius:50%;display:flex;align-items:center;justify-content:center;font-weight:800;flex-shrink:0\">3<\/div><strong style=\"color:var(--navy)\">Marketing, Sales and Digital Business<\/strong><\/div>\n  <p style=\"margin:0 0 10px;font-size:.9rem;color:var(--text)\"><strong>Why this module matters:<\/strong> Young entrepreneurs need marketing approaches that reflect their actual market channels and dynamics.<\/p>\n  <ul style=\"margin:0;padding-left:20px;font-size:.88rem;color:var(--text);line-height:1.85\">\n    <li>Customer discovery: teaching entrepreneurs to talk to customers before building products<\/li>\n    <li>Sales skills: pitching, handling objections, closing, following up<\/li>\n    <li>Digital business models: e-commerce, service delivery, digital products<\/li>\n  <\/ul>\n<\/div>\n\n<div style=\"border:1.5px solid var(--border);border-radius:14px;padding:24px 28px;margin:16px 0\">\n  <div style=\"display:flex;align-items:center;gap:12px;margin-bottom:12px\"><div style=\"background:var(--youth);color:#fff;width:32px;height:32px;border-radius:50%;display:flex;align-items:center;justify-content:center;font-weight:800;flex-shrink:0\">4<\/div><strong style=\"color:var(--navy)\">Gender-Sensitive Support and Access to Finance<\/strong><\/div>\n  <p style=\"margin:0 0 10px;font-size:.9rem;color:var(--text)\"><strong>Why this module matters:<\/strong> Young women entrepreneurs face specific barriers, and viable businesses cannot launch without funding access.<\/p>\n  <ul style=\"margin:0;padding-left:20px;font-size:.88rem;color:var(--text);line-height:1.85\">\n    <li>Supporting young women entrepreneurs: specific programme design and coaching approaches<\/li>\n    <li>The finance landscape for young entrepreneurs: microfinance, savings groups, grants, investors<\/li>\n    <li>Preparing entrepreneurs for finance applications<\/li>\n  <\/ul>\n<\/div>\n\n<div style=\"border:1.5px solid var(--border);border-radius:14px;padding:24px 28px;margin:16px 0\">\n  <div style=\"display:flex;align-items:center;gap:12px;margin-bottom:12px\"><div style=\"background:var(--youth);color:#fff;width:32px;height:32px;border-radius:50%;display:flex;align-items:center;justify-content:center;font-weight:800;flex-shrink:0\">5<\/div><strong style=\"color:var(--navy)\">Post-Launch Support and Programme Design<\/strong><\/div>\n  <p style=\"margin:0 0 10px;font-size:.9rem;color:var(--text)\"><strong>Why this module matters:<\/strong> The support young entrepreneurs need after launch differs from what they need before it, and most programmes stop at launch.<\/p>\n  <ul style=\"margin:0;padding-left:20px;font-size:.88rem;color:var(--text);line-height:1.85\">\n    <li>Post-launch support models: peer networks, alumni mentoring, crisis support<\/li>\n    <li>Programme design: needs assessment, theory of change, curriculum, evaluation<\/li>\n    <li>Personal programme improvement plan<\/li>\n  <\/ul>\n<\/div>\n\n<div style=\"border:1.5px solid var(--border);border-radius:14px;overflow:hidden;margin:32px 0\">\n  <div style=\"background:rgba(27,143,110,.08);padding:16px 24px;border-bottom:1px solid var(--border)\"><strong style=\"color:var(--navy)\">Course At a Glance<\/strong><\/div>\n  <table style=\"width:100%;border-collapse:collapse;font-size:.9rem\">\n    <tr style=\"border-bottom:1px solid var(--border)\"><td style=\"padding:14px 24px;font-weight:600;color:var(--navy);width:35%\">Duration<\/td><td style=\"padding:14px 24px;color:var(--text)\">5 Days<\/td><\/tr>\n    <tr style=\"border-bottom:1px solid var(--border);background:var(--bg)\"><td style=\"padding:14px 24px;font-weight:600;color:var(--navy)\">Methodology<\/td><td style=\"padding:14px 24px;color:var(--text)\">60% applied, viability assessments, coaching practice, curriculum design workshops<\/td><\/tr>\n    <tr><td style=\"padding:14px 24px;font-weight:600;color:var(--navy)\">What's Included<\/td><td style=\"padding:14px 24px;color:var(--text)\">Workbook, viability assessment tool, coaching framework, certificate<\/td><\/tr>\n  <\/table>\n<\/div>\n\n<div style=\"background:linear-gradient(135deg,var(--navy),var(--youth));border-radius:16px;padding:40px;text-align:center;color:#fff;margin:44px 0\">\n  <h3 style=\"font-size:1.4rem;font-weight:800;color:#fff !important;margin:0 0 12px\">Business Plans Do Not Build Businesses. Practitioners Who Know What They Are Doing Do.<\/h3>\n  <p style=\"opacity:.9;color:#fff !important;margin:0 0 22px;font-size:.95rem\">Build the knowledge, coaching skills and programme design capability to support young people from idea to viable business.<\/p>\n  <a href=\"\/en\/register\/?course=Youth+Business+Development\" style=\"background:#fff;color:var(--navy);font-weight:800;padding:14px 34px;border-radius:8px;text-decoration:none;display:inline-block\">Register Now<\/a>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Youth enterprise programmes are producing business plans in abundance. The businesses themselves are another matter. Most youth entrepreneurship training teaches young people to describe a business idea in a structured format, but does not teach them the operational, financial and market realities of running one. This course trains the youth workers and enterprise practitioners who&#8230;<\/p>\n","protected":false},"featured_media":9060,"template":"","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":""},"course_pillar":[],"class_list":["post-9059","course","type-course","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/matsh.co\/en\/wp-json\/wp\/v2\/course\/9059","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/matsh.co\/en\/wp-json\/wp\/v2\/course"}],"about":[{"href":"https:\/\/matsh.co\/en\/wp-json\/wp\/v2\/types\/course"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/matsh.co\/en\/wp-json\/wp\/v2\/media\/9060"}],"wp:attachment":[{"href":"https:\/\/matsh.co\/en\/wp-json\/wp\/v2\/media?parent=9059"}],"wp:term":[{"taxonomy":"course_pillar","embeddable":true,"href":"https:\/\/matsh.co\/en\/wp-json\/wp\/v2\/course_pillar?post=9059"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}