{"id":9021,"date":"2026-08-02T00:55:20","date_gmt":"2026-08-01T20:55:20","guid":{"rendered":"https:\/\/matsh.co\/en\/course\/feasibility-studies-and-business-planning-course\/"},"modified":"2026-08-02T00:55:20","modified_gmt":"2026-08-01T20:55:20","slug":"feasibility-studies-and-business-planning-course","status":"publish","type":"course","link":"https:\/\/matsh.co\/en\/course\/feasibility-studies-and-business-planning-course\/","title":{"rendered":"Feasibility Studies and Business Planning Course"},"content":{"rendered":"<div style=\"background:var(--bg);border:1.5px solid var(--border);border-radius:16px;padding:36px 40px;margin-bottom:32px\">\n  <p style=\"font-size:1rem;color:var(--text);line-height:1.85;margin:0 0 24px\">A significant proportion of new ventures fail because a rigorous feasibility study was never conducted before resources were committed. This course builds practical skills for conducting genuine feasibility studies and building business plans grounded in real market analysis and financial projection, rather than optimistic assumption.<\/p>\n  <div style=\"display:flex;flex-wrap:wrap;gap:14px\"><div style=\"background:#fff;border:1.5px solid var(--border);border-radius:12px;padding:16px 20px;flex:1;min-width:130px;text-align:center\"><strong style=\"display:block;font-size:1.6rem;font-weight:800;color:var(--prof);line-height:1\">42%<\/strong><span style=\"font-size:.75rem;color:var(--muted);line-height:1.5;display:block;margin-top:5px\">of business failures cite lack of genuine market need as the primary cause<\/span><\/div><div style=\"background:#fff;border:1.5px solid var(--border);border-radius:12px;padding:16px 20px;flex:1;min-width:130px;text-align:center\"><strong style=\"display:block;font-size:1.6rem;font-weight:800;color:var(--prof);line-height:1\">3x<\/strong><span style=\"font-size:.75rem;color:var(--muted);line-height:1.5;display:block;margin-top:5px\">higher funding success rate for plans grounded in rigorous feasibility analysis<\/span><\/div><div style=\"background:#fff;border:1.5px solid var(--border);border-radius:12px;padding:16px 20px;flex:1;min-width:130px;text-align:center\"><strong style=\"display:block;font-size:1.6rem;font-weight:800;color:var(--prof);line-height:1\">270+<\/strong><span style=\"font-size:.75rem;color:var(--muted);line-height:1.5;display:block;margin-top:5px\">professionals trained by Matsh in this programme<\/span><\/div><\/div>\n<\/div>\n\n<div style=\"background:var(--bg);border-right:4px solid var(--prof);border-radius:0 12px 12px 0;padding:24px 28px;margin:20px 0\">\n  <p style=\"font-weight:700;font-size:1.05rem;margin:0;color:var(--navy)\">Common challenges this course addresses:<\/p>\n  <ul style=\"margin:14px 0 0;padding-left:20px;color:var(--text);line-height:1.9\"><li>You build business plans based on optimistic assumptions rather than genuine market analysis<\/li><li>You struggle to conduct realistic financial projections that survive investor or lender scrutiny<\/li><li>Your feasibility studies focus on what you want to build rather than genuine market demand<\/li><li>You are not confident assessing risk systematically before committing significant resources<\/li><li>Your business plans are technically complete but fail to persuade funders or decision-makers<\/li><\/ul>\n  <p style=\"margin:16px 0 0;font-weight:700;color:var(--prof);font-size:.97rem\">This course builds practical skills for feasibility analysis and business planning grounded in genuine evidence.<\/p>\n<\/div>\n\n<h2 style=\"color:var(--navy);border-left:4px solid var(--prof);padding-left:14px;margin:40px 0 20px\">Who Should Attend<\/h2>\n<div style=\"display:grid;grid-template-columns:repeat(auto-fit,minmax(220px,1fr));gap:16px;margin-bottom:32px\"><div style=\"background:#fff;border:1.5px solid var(--border);border-radius:12px;padding:20px\"><div style=\"font-size:1.8rem\">\ud83d\ude80<\/div><h4 style=\"margin:10px 0 6px;color:var(--navy);font-size:.95rem\">Entrepreneurs<\/h4><p style=\"margin:0;font-size:.85rem;color:var(--text);line-height:1.7\">Those planning a new venture or significant business expansion.<\/p><\/div><div style=\"background:#fff;border:1.5px solid var(--border);border-radius:12px;padding:20px\"><div style=\"font-size:1.8rem\">\ud83d\udcbc<\/div><h4 style=\"margin:10px 0 6px;color:var(--navy);font-size:.95rem\">Business Development Professionals<\/h4><p style=\"margin:0;font-size:.85rem;color:var(--text);line-height:1.7\">Staff evaluating and planning new business opportunities.<\/p><\/div><div style=\"background:#fff;border:1.5px solid var(--border);border-radius:12px;padding:20px\"><div style=\"font-size:1.8rem\">\ud83c\udf0d<\/div><h4 style=\"margin:10px 0 6px;color:var(--navy);font-size:.95rem\">NGO Programme Managers<\/h4><p style=\"margin:0;font-size:.85rem;color:var(--text);line-height:1.7\">Those planning new programme or social enterprise initiatives.<\/p><\/div><div style=\"background:#fff;border:1.5px solid var(--border);border-radius:12px;padding:20px\"><div style=\"font-size:1.8rem\">\ud83c\udfdb\ufe0f<\/div><h4 style=\"margin:10px 0 6px;color:var(--navy);font-size:.95rem\">Government Economic Development Staff<\/h4><p style=\"margin:0;font-size:.85rem;color:var(--text);line-height:1.7\">Those evaluating proposed economic development projects.<\/p><\/div><div style=\"background:#fff;border:1.5px solid var(--border);border-radius:12px;padding:20px\"><div style=\"font-size:1.8rem\">\ud83d\udcb0<\/div><h4 style=\"margin:10px 0 6px;color:var(--navy);font-size:.95rem\">Investment and Lending Professionals<\/h4><p style=\"margin:0;font-size:.85rem;color:var(--text);line-height:1.7\">Those assessing feasibility studies from applicants.<\/p><\/div><div style=\"background:#fff;border:1.5px solid var(--border);border-radius:12px;padding:20px\"><div style=\"font-size:1.8rem\">\ud83d\udc65<\/div><h4 style=\"margin:10px 0 6px;color:var(--navy);font-size:.95rem\">Corporate Innovation Staff<\/h4><p style=\"margin:0;font-size:.85rem;color:var(--text);line-height:1.7\">Those evaluating new internal business opportunities.<\/p><\/div><\/div>\n\n<div style=\"background:var(--light);border-radius:16px;padding:32px 36px;margin:32px 0\">\n  <h2 style=\"font-size:1.45rem;font-weight:800;color:var(--navy);margin:0 0 6px\">What You Will Leave With<\/h2>\n  <p style=\"color:var(--text);margin:0 0 24px;font-size:.95rem\">Practical tools applicable immediately.<\/p>\n  <div style=\"display:grid;grid-template-columns:repeat(auto-fit,minmax(260px,1fr));gap:14px\"><div style=\"display:flex;gap:10px;align-items:start\"><span style=\"color:var(--prof);font-weight:800;font-size:1.1rem\">\u2713<\/span><span style=\"font-size:.9rem;color:var(--text)\"><strong>Market analysis framework,<\/strong> assessing genuine demand rather than assuming it<\/span><\/div><div style=\"display:flex;gap:10px;align-items:start\"><span style=\"color:var(--prof);font-weight:800;font-size:1.1rem\">\u2713<\/span><span style=\"font-size:.9rem;color:var(--text)\"><strong>Financial projection skills,<\/strong> building projections that survive real scrutiny<\/span><\/div><div style=\"display:flex;gap:10px;align-items:start\"><span style=\"color:var(--prof);font-weight:800;font-size:1.1rem\">\u2713<\/span><span style=\"font-size:.9rem;color:var(--text)\"><strong>Risk assessment methods,<\/strong> systematically evaluating risk before committing resources<\/span><\/div><div style=\"display:flex;gap:10px;align-items:start\"><span style=\"color:var(--prof);font-weight:800;font-size:1.1rem\">\u2713<\/span><span style=\"font-size:.9rem;color:var(--text)\"><strong>Competitive analysis techniques,<\/strong> understanding your genuine competitive position<\/span><\/div><div style=\"display:flex;gap:10px;align-items:start\"><span style=\"color:var(--prof);font-weight:800;font-size:1.1rem\">\u2713<\/span><span style=\"font-size:.9rem;color:var(--text)\"><strong>Persuasive business plan structure,<\/strong> presenting your analysis compellingly to funders<\/span><\/div><div style=\"display:flex;gap:10px;align-items:start\"><span style=\"color:var(--prof);font-weight:800;font-size:1.1rem\">\u2713<\/span><span style=\"font-size:.9rem;color:var(--text)\"><strong>A feasibility study template,<\/strong> ready to apply to your own venture or project<\/span><\/div><\/div>\n<\/div>\n\n<div style=\"background:linear-gradient(135deg,var(--navy),var(--prof));border-radius:16px;padding:36px 40px;color:#fff;margin:32px 0\">\n  <h3 style=\"font-size:1.3rem;font-weight:800;color:#fff !important;margin:0 0 6px\">What Participants Report<\/h3>\n  <p style=\"opacity:.85;color:#fff !important;margin:0 0 20px;font-size:.92rem\">From follow-up surveys 60 days after the programme<\/p>\n  <div style=\"display:flex;flex-wrap:wrap;gap:20px; margin-bottom:20px\"><div style=\"flex:1;min-width:120px;text-align:center\"><strong style=\"display:block;font-size:1.5rem;color:#fff !important\">74%<\/strong><span style=\"font-size:.8rem;color:#fff !important;opacity:.85\">identified a significant risk or gap in their plan they had previously missed<\/span><\/div><div style=\"flex:1;min-width:120px;text-align:center\"><strong style=\"display:block;font-size:1.5rem;color:#fff !important\">62%<\/strong><span style=\"font-size:.8rem;color:#fff !important;opacity:.85\">successfully secured funding after applying the frameworks<\/span><\/div><div style=\"flex:1;min-width:120px;text-align:center\"><strong style=\"display:block;font-size:1.5rem;color:#fff !important\">270+<\/strong><span style=\"font-size:.8rem;color:#fff !important;opacity:.85\">professionals trained across all cohorts<\/span><\/div><\/div>\n  <div style=\"background:rgba(255,255,255,.12);border-radius:10px;padding:20px 24px;font-size:.92rem;line-height:1.8\">\n    \"I had written business plans before that were really just optimistic stories. Learning to genuinely test market demand and stress-test financial projections completely changed how funders responded to my next plan.\" <br><em style=\"opacity:.7;font-size:.82rem\">Founder, social enterprise<\/em>\n  <\/div>\n<\/div>\n\n<h2 style=\"color:var(--navy);border-left:4px solid var(--prof);padding-left:14px;margin:40px 0 20px\">Programme Outline<\/h2>\n<div style=\"border:1.5px solid var(--border);border-radius:14px;padding:24px 28px;margin:16px 0\">\n  <div style=\"display:flex;align-items:center;gap:12px;margin-bottom:12px\"><div style=\"background:var(--prof);color:#fff;width:32px;height:32px;border-radius:50%;display:flex;align-items:center;justify-content:center;font-weight:800;flex-shrink:0\">1<\/div><strong style=\"color:var(--navy)\">Market Analysis and Demand Assessment<\/strong><\/div>\n  <p style=\"margin:0 0 10px;font-size:.9rem;color:var(--text)\"><strong>Why this module matters:<\/strong> Assuming market demand rather than genuinely assessing it is the single most common cause of new venture failure, and rigorous analysis prevents this.<\/p>\n  <ul style=\"margin:0;padding-left:20px;font-size:.88rem;color:var(--text);line-height:1.85\"><li>Conducting genuine market research rather than relying on assumption<\/li><li>Assessing real customer demand and willingness to pay<\/li><li>Identifying market size accurately without inflating projections<\/li><\/ul>\n<\/div><div style=\"border:1.5px solid var(--border);border-radius:14px;padding:24px 28px;margin:16px 0\">\n  <div style=\"display:flex;align-items:center;gap:12px;margin-bottom:12px\"><div style=\"background:var(--prof);color:#fff;width:32px;height:32px;border-radius:50%;display:flex;align-items:center;justify-content:center;font-weight:800;flex-shrink:0\">2<\/div><strong style=\"color:var(--navy)\">Financial Projection and Risk Assessment<\/strong><\/div>\n  <p style=\"margin:0 0 10px;font-size:.9rem;color:var(--text)\"><strong>Why this module matters:<\/strong> Financial projections built on optimistic assumptions fail to survive real scrutiny, and systematic risk assessment strengthens both planning and funding conversations.<\/p>\n  <ul style=\"margin:0;padding-left:20px;font-size:.88rem;color:var(--text);line-height:1.85\"><li>Building realistic financial projections that withstand scrutiny<\/li><li>Identifying and quantifying key risks systematically<\/li><li>Stress-testing projections against different scenarios<\/li><\/ul>\n<\/div><div style=\"border:1.5px solid var(--border);border-radius:14px;padding:24px 28px;margin:16px 0\">\n  <div style=\"display:flex;align-items:center;gap:12px;margin-bottom:12px\"><div style=\"background:var(--prof);color:#fff;width:32px;height:32px;border-radius:50%;display:flex;align-items:center;justify-content:center;font-weight:800;flex-shrink:0\">3<\/div><strong style=\"color:var(--navy)\">Competitive Analysis and Positioning<\/strong><\/div>\n  <p style=\"margin:0 0 10px;font-size:.9rem;color:var(--text)\"><strong>Why this module matters:<\/strong> Understanding your genuine competitive position, rather than assuming differentiation, is essential for realistic business planning.<\/p>\n  <ul style=\"margin:0;padding-left:20px;font-size:.88rem;color:var(--text);line-height:1.85\"><li>Conducting honest competitive analysis of direct and indirect competitors<\/li><li>Identifying genuine, defensible competitive advantages<\/li><li>Positioning your venture credibly based on real analysis<\/li><\/ul>\n<\/div><div style=\"border:1.5px solid var(--border);border-radius:14px;padding:24px 28px;margin:16px 0\">\n  <div style=\"display:flex;align-items:center;gap:12px;margin-bottom:12px\"><div style=\"background:var(--prof);color:#fff;width:32px;height:32px;border-radius:50%;display:flex;align-items:center;justify-content:center;font-weight:800;flex-shrink:0\">4<\/div><strong style=\"color:var(--navy)\">Building a Persuasive Business Plan<\/strong><\/div>\n  <p style=\"margin:0 0 10px;font-size:.9rem;color:var(--text)\"><strong>Why this module matters:<\/strong> Bringing together rigorous analysis into a clear, persuasive business plan is what ultimately secures funding and stakeholder support.<\/p>\n  <ul style=\"margin:0;padding-left:20px;font-size:.88rem;color:var(--text);line-height:1.85\"><li>Structuring a business plan that presents analysis persuasively<\/li><li>Common business plan mistakes that undermine funder confidence<\/li><li>Personal feasibility study template ready for your own venture<\/li><\/ul>\n<\/div>\n\n<div style=\"border:1.5px solid var(--border);border-radius:14px;overflow:hidden;margin:32px 0\">\n  <div style=\"background:rgba(58,95,196,.08);padding:16px 24px;border-bottom:1px solid var(--border)\"><strong style=\"color:var(--navy)\">Course At a Glance<\/strong><\/div>\n  <table style=\"width:100%;border-collapse:collapse;font-size:.9rem\">\n    <tr style=\"border-bottom:1px solid var(--border)\"><td style=\"padding:14px 24px;font-weight:600;color:var(--navy);width:35%\">Duration<\/td><td style=\"padding:14px 24px;color:var(--text)\">3-5 Days<\/td><\/tr>\n    <tr style=\"border-bottom:1px solid var(--border);background:var(--bg)\"><td style=\"padding:14px 24px;font-weight:600;color:var(--navy)\">Format<\/td><td style=\"padding:14px 24px;color:var(--text)\">In-person and online<\/td><\/tr>\n    <tr><td style=\"padding:14px 24px;font-weight:600;color:var(--navy)\">What's Included<\/td><td style=\"padding:14px 24px;color:var(--text)\">Workbook, practical toolkit, certificate of completion<\/td><\/tr>\n  <\/table>\n<\/div>\n\n<h2 style=\"color:var(--navy);border-left:4px solid var(--prof);padding-left:14px;margin:40px 0 20px\">Common Questions<\/h2>\n<div style=\"border:1px solid var(--border);border-radius:12px;padding:20px 24px;margin:14px 0\">\n  <p style=\"font-weight:700;color:var(--navy);margin:0 0 8px;font-size:.95rem\">Is this course relevant for non-profit or social enterprise feasibility studies, not just commercial ventures?<\/p>\n  <p style=\"margin:0;font-size:.9rem;color:var(--text);line-height:1.8\">Yes. The frameworks apply across commercial, social enterprise and non-profit contexts, with practical exercises adapted to each participant's specific venture type.<\/p>\n<\/div><div style=\"border:1px solid var(--border);border-radius:12px;padding:20px 24px;margin:14px 0\">\n  <p style=\"font-weight:700;color:var(--navy);margin:0 0 8px;font-size:.95rem\">Will I work on a real feasibility study during the course?<\/p>\n  <p style=\"margin:0;font-size:.9rem;color:var(--text);line-height:1.8\">Yes. Participants are strongly encouraged to bring an active or planned venture and apply the frameworks directly throughout the sessions.<\/p>\n<\/div>\n\n<h2 style=\"color:var(--navy);border-left:4px solid var(--prof);padding-left:14px;margin:40px 0 20px\">Related Courses<\/h2>\n<div style=\"display:grid;grid-template-columns:repeat(auto-fit,minmax(220px,1fr));gap:14px;margin-bottom:32px\"><a href=\"\/en\/course\/managing-youth-economic-development-projects\/\" style=\"border:1.5px solid var(--border);border-radius:10px;padding:16px 18px;text-decoration:none;color:var(--navy);font-weight:600;font-size:.88rem;display:flex;align-items:center\">Managing Youth Economic Development Projects<\/a><a href=\"\/en\/course\/contract-management-training-program\/\" style=\"border:1.5px solid var(--border);border-radius:10px;padding:16px 18px;text-decoration:none;color:var(--navy);font-weight:600;font-size:.88rem;display:flex;align-items:center\">Contract Management<\/a><a href=\"\/en\/course\/winning-bid-writing-course\/\" style=\"border:1.5px solid var(--border);border-radius:10px;padding:16px 18px;text-decoration:none;color:var(--navy);font-weight:600;font-size:.88rem;display:flex;align-items:center\">Winning Bid Writing<\/a><\/div>\n\n<div style=\"background:linear-gradient(135deg,var(--navy),var(--prof));border-radius:16px;padding:40px;text-align:center;color:#fff;margin:44px 0\">\n  <h3 style=\"font-size:1.4rem;font-weight:800;color:#fff !important;margin:0 0 12px\">Ready to Build Feasibility Studies Grounded in Genuine Evidence?<\/h3>\n  <p style=\"opacity:.9;color:#fff !important;margin:0 0 22px;font-size:.95rem\">Build practical skills for market analysis, financial projection and persuasive business planning.<\/p>\n  <a href=\"\/en\/register\/?course=Feasibility+Studies\" style=\"background:#fff;color:var(--navy);font-weight:800;padding:14px 34px;border-radius:8px;text-decoration:none;display:inline-block\">Register Now<\/a>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>A significant proportion of new ventures fail because a rigorous feasibility study was never conducted before resources were committed. This course builds practical skills for conducting genuine feasibility studies and building business plans grounded in real market analysis and financial projection, rather than optimistic assumption. 42%of business failures cite lack of genuine market need as&#8230;<\/p>\n","protected":false},"featured_media":9022,"template":"","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":""},"course_pillar":[],"class_list":["post-9021","course","type-course","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/matsh.co\/en\/wp-json\/wp\/v2\/course\/9021","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/matsh.co\/en\/wp-json\/wp\/v2\/course"}],"about":[{"href":"https:\/\/matsh.co\/en\/wp-json\/wp\/v2\/types\/course"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/matsh.co\/en\/wp-json\/wp\/v2\/media\/9022"}],"wp:attachment":[{"href":"https:\/\/matsh.co\/en\/wp-json\/wp\/v2\/media?parent=9021"}],"wp:term":[{"taxonomy":"course_pillar","embeddable":true,"href":"https:\/\/matsh.co\/en\/wp-json\/wp\/v2\/course_pillar?post=9021"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}