{"id":8961,"date":"2026-08-02T00:36:44","date_gmt":"2026-08-01T20:36:44","guid":{"rendered":"https:\/\/matsh.co\/en\/course\/crisis-communication-management-course\/"},"modified":"2026-09-08T23:46:06","modified_gmt":"2026-09-08T19:46:06","slug":"crisis-communication-management-course","status":"publish","type":"course","link":"https:\/\/matsh.co\/en\/course\/crisis-communication-management-course\/","title":{"rendered":"Crisis Communication Management Course"},"content":{"rendered":"<div style=\"background:var(--bg);border:1.5px solid var(--border);border-radius:16px;padding:36px 40px;margin-bottom:32px\">\n  <p style=\"font-size:1rem;color:var(--text);line-height:1.85;margin:0 0 24px\">How an organisation communicates during a crisis often matters more to its long-term reputation than the crisis event itself, yet many organisations lack a genuine crisis communication plan until they urgently need one. This course builds practical skills for crisis communication planning, response and stakeholder management under genuine pressure.<\/p>\n  <div style=\"display:flex;flex-wrap:wrap;gap:14px\"><div style=\"background:#fff;border:1.5px solid var(--border);border-radius:12px;padding:16px 20px;flex:1;min-width:130px;text-align:center\"><strong style=\"display:block;font-size:1.6rem;font-weight:800;color:var(--prof);line-height:1\">Reputation<\/strong><span style=\"font-size:.75rem;color:var(--muted);line-height:1.5;display:block;margin-top:5px\">damage from a poorly communicated crisis often outlasts the operational impact of the crisis itself<\/span><\/div><div style=\"background:#fff;border:1.5px solid var(--border);border-radius:12px;padding:16px 20px;flex:1;min-width:130px;text-align:center\"><strong style=\"display:block;font-size:1.6rem;font-weight:800;color:var(--prof);line-height:1\">Untested<\/strong><span style=\"font-size:.75rem;color:var(--muted);line-height:1.5;display:block;margin-top:5px\">most crisis communication plans, when they exist, have never actually been rehearsed under pressure<\/span><\/div><div style=\"background:#fff;border:1.5px solid var(--border);border-radius:12px;padding:16px 20px;flex:1;min-width:130px;text-align:center\"><strong style=\"display:block;font-size:1.6rem;font-weight:800;color:var(--prof);line-height:1\">4<\/strong><span style=\"font-size:.75rem;color:var(--muted);line-height:1.5;display:block;margin-top:5px\">areas this course builds: planning, transparency, stakeholder coordination and social media response<\/span><\/div><\/div>\n<\/div>\n\n<div style=\"background:var(--bg);border-right:4px solid var(--prof);border-radius:0 12px 12px 0;padding:24px 28px;margin:20px 0\">\n  <p style=\"font-weight:700;font-size:1.05rem;margin:0;color:var(--navy)\">Common challenges this course addresses:<\/p>\n  <ul style=\"margin:14px 0 0;padding-left:20px;color:var(--text);line-height:1.9\"><li>Your organisation lacks a genuine crisis communication plan beyond a generic template<\/li><li>You are unsure how to communicate transparently during a crisis without creating additional legal or reputational risk<\/li><li>You struggle to coordinate consistent messaging across multiple stakeholder groups during a crisis<\/li><li>You have never actually tested your crisis communication plan under realistic pressure<\/li><li>You are uncertain how to manage media inquiries and social media during a fast-moving crisis<\/li><\/ul>\n  <p style=\"margin:16px 0 0;font-weight:700;color:var(--prof);font-size:.97rem\">This course builds practical crisis communication skills that protect reputation and stakeholder trust under genuine pressure.<\/p>\n<\/div>\n\n<h2 style=\"color:var(--navy);border-left:4px solid var(--prof);padding-left:14px;margin:40px 0 20px\">Who Should Attend<\/h2>\n<div style=\"display:grid;grid-template-columns:repeat(auto-fit,minmax(220px,1fr));gap:16px;margin-bottom:32px\"><div style=\"background:#fff;border:1.5px solid var(--border);border-radius:12px;padding:20px\"><div style=\"font-size:1.8rem\">\ud83d\udce2<\/div><h4 style=\"margin:10px 0 6px;color:var(--navy);font-size:.95rem\">Communications Professionals<\/h4><p style=\"margin:0;font-size:.85rem;color:var(--text);line-height:1.7\">Those directly responsible for organisational crisis communication.<\/p><\/div><div style=\"background:#fff;border:1.5px solid var(--border);border-radius:12px;padding:20px\"><div style=\"font-size:1.8rem\">\ud83d\udc54<\/div><h4 style=\"margin:10px 0 6px;color:var(--navy);font-size:.95rem\">Senior Leaders<\/h4><p style=\"margin:0;font-size:.85rem;color:var(--text);line-height:1.7\">Executives who serve as spokespersons during organisational crises.<\/p><\/div><div style=\"background:#fff;border:1.5px solid var(--border);border-radius:12px;padding:20px\"><div style=\"font-size:1.8rem\">\ud83d\udccb<\/div><h4 style=\"margin:10px 0 6px;color:var(--navy);font-size:.95rem\">Risk and Compliance Staff<\/h4><p style=\"margin:0;font-size:.85rem;color:var(--text);line-height:1.7\">Those building organisational crisis preparedness.<\/p><\/div><div style=\"background:#fff;border:1.5px solid var(--border);border-radius:12px;padding:20px\"><div style=\"font-size:1.8rem\">\ud83c\udf0d<\/div><h4 style=\"margin:10px 0 6px;color:var(--navy);font-size:.95rem\">NGO Programme Managers<\/h4><p style=\"margin:0;font-size:.85rem;color:var(--text);line-height:1.7\">Those managing communication during field-level crises.<\/p><\/div><div style=\"background:#fff;border:1.5px solid var(--border);border-radius:12px;padding:20px\"><div style=\"font-size:1.8rem\">\ud83c\udfe2<\/div><h4 style=\"margin:10px 0 6px;color:var(--navy);font-size:.95rem\">HR Professionals<\/h4><p style=\"margin:0;font-size:.85rem;color:var(--text);line-height:1.7\">Staff managing internal communication during organisational crises.<\/p><\/div><div style=\"background:#fff;border:1.5px solid var(--border);border-radius:12px;padding:20px\"><div style=\"font-size:1.8rem\">\ud83d\ude80<\/div><h4 style=\"margin:10px 0 6px;color:var(--navy);font-size:.95rem\">Founders and Executives<\/h4><p style=\"margin:0;font-size:.85rem;color:var(--text);line-height:1.7\">Leaders needing genuine crisis communication capability.<\/p><\/div><\/div>\n\n<div style=\"background:var(--light);border-radius:16px;padding:32px 36px;margin:32px 0\">\n  <h2 style=\"font-size:1.45rem;font-weight:800;color:var(--navy);margin:0 0 6px\">What You Will Leave With<\/h2>\n  <p style=\"color:var(--text);margin:0 0 24px;font-size:.95rem\">Practical tools applicable immediately.<\/p>\n  <div style=\"display:grid;grid-template-columns:repeat(auto-fit,minmax(260px,1fr));gap:14px\"><div style=\"display:flex;gap:10px;align-items:start\"><span style=\"color:var(--prof);font-weight:800;font-size:1.1rem\">\u2713<\/span><span style=\"font-size:.9rem;color:var(--text)\"><strong>Crisis communication planning,<\/strong> building a genuine plan beyond a generic template<\/span><\/div><div style=\"display:flex;gap:10px;align-items:start\"><span style=\"color:var(--prof);font-weight:800;font-size:1.1rem\">\u2713<\/span><span style=\"font-size:.9rem;color:var(--text)\"><strong>Transparent communication techniques,<\/strong> communicating honestly without creating additional risk<\/span><\/div><div style=\"display:flex;gap:10px;align-items:start\"><span style=\"color:var(--prof);font-weight:800;font-size:1.1rem\">\u2713<\/span><span style=\"font-size:.9rem;color:var(--text)\"><strong>Stakeholder coordination skills,<\/strong> maintaining consistent messaging across multiple audiences<\/span><\/div><div style=\"display:flex;gap:10px;align-items:start\"><span style=\"color:var(--prof);font-weight:800;font-size:1.1rem\">\u2713<\/span><span style=\"font-size:.9rem;color:var(--text)\"><strong>Media management techniques,<\/strong> handling media inquiries confidently during fast-moving situations<\/span><\/div><div style=\"display:flex;gap:10px;align-items:start\"><span style=\"color:var(--prof);font-weight:800;font-size:1.1rem\">\u2713<\/span><span style=\"font-size:.9rem;color:var(--text)\"><strong>Social media crisis response,<\/strong> managing real-time public communication effectively<\/span><\/div><div style=\"display:flex;gap:10px;align-items:start\"><span style=\"color:var(--prof);font-weight:800;font-size:1.1rem\">\u2713<\/span><span style=\"font-size:.9rem;color:var(--text)\"><strong>A tested crisis communication plan,<\/strong> genuinely rehearsed, not just documented<\/span><\/div><\/div>\n<\/div>\n\n<div style=\"background:linear-gradient(135deg,var(--navy),var(--prof));border-radius:16px;padding:36px 40px;color:#fff;margin:32px 0\">\n  <h3 style=\"font-size:1.3rem;font-weight:800;color:#fff !important;margin:0 0 6px\">Acknowledging Concern Without Overcommitting<\/h3>\n  <p style=\"opacity:.85;color:#fff !important;margin:0 0 20px;font-size:.92rem\">The narrow line every crisis statement has to walk<\/p>\n  <div style=\"display:flex;flex-wrap:wrap;gap:20px; margin-bottom:20px\"><div style=\"flex:1;min-width:120px;text-align:center\"><strong style=\"display:block;font-size:1.3rem;color:#fff !important\">Too vague<\/strong><span style=\"font-size:.8rem;color:#fff !important;opacity:.85\">Reads as evasive,<br>erodes trust further<\/span><\/div><div style=\"flex:1;min-width:120px;text-align:center\"><strong style=\"display:block;font-size:1.3rem;color:#fff !important\">Too specific<\/strong><span style=\"font-size:.8rem;color:#fff !important;opacity:.85\">Commits to facts or timelines<br>not yet actually confirmed<\/span><\/div><\/div>\n  <div style=\"background:rgba(255,255,255,.12);border-radius:10px;padding:20px 24px;font-size:.92rem;line-height:1.8\">A first crisis statement drafted under pressure tends to fail in one of two directions: vague enough to sound evasive, or specific enough to lock the organisation into facts or commitments that later turn out to be wrong. The narrow, defensible middle, genuine acknowledgment of concern without overcommitting to unconfirmed details, is a specific writing skill under time pressure, not something to improvise for the first time during a real crisis. Module 2 practises exactly this.<\/div>\n<\/div>\n\n<h2 style=\"color:var(--navy);border-left:4px solid var(--prof);padding-left:14px;margin:40px 0 20px\">Programme Outline<\/h2>\n<div style=\"border:1.5px solid var(--border);border-radius:14px;padding:24px 28px;margin:16px 0\">\n  <div style=\"display:flex;align-items:center;gap:12px;margin-bottom:12px\"><div style=\"background:var(--prof);color:#fff;width:32px;height:32px;border-radius:50%;display:flex;align-items:center;justify-content:center;font-weight:800;flex-shrink:0\">1<\/div><strong style=\"color:var(--navy)\">Crisis Communication Planning<\/strong><\/div>\n  <p style=\"margin:0 0 10px;font-size:.9rem;color:var(--text)\"><strong>Why this module matters:<\/strong> A genuine crisis communication plan, built and tested before a crisis occurs, is what separates organisations that recover quickly from those that suffer lasting damage.<\/p>\n  <ul style=\"margin:0;padding-left:20px;font-size:.88rem;color:var(--text);line-height:1.85\"><li>Building a genuine crisis communication plan beyond a generic template<\/li><li>Identifying likely crisis scenarios specific to your organisation<\/li><li>Establishing clear roles and decision-making authority during a crisis<\/li><\/ul>\n<\/div><div style=\"border:1.5px solid var(--border);border-radius:14px;padding:24px 28px;margin:16px 0\">\n  <div style=\"display:flex;align-items:center;gap:12px;margin-bottom:12px\"><div style=\"background:var(--prof);color:#fff;width:32px;height:32px;border-radius:50%;display:flex;align-items:center;justify-content:center;font-weight:800;flex-shrink:0\">2<\/div><strong style=\"color:var(--navy)\">Transparent Communication Under Pressure<\/strong><\/div>\n  <p style=\"margin:0 0 10px;font-size:.9rem;color:var(--text)\"><strong>Why this module matters:<\/strong> Communicating transparently during a crisis, without creating additional legal or reputational exposure, requires specific, practised skill.<\/p>\n  <ul style=\"margin:0;padding-left:20px;font-size:.88rem;color:var(--text);line-height:1.85\"><li>Balancing transparency with legal and reputational considerations<\/li><li>Crafting messages that acknowledge concern without overcommitting<\/li><li>Practising difficult crisis communication scenarios directly<\/li><\/ul>\n<\/div><div style=\"border:1.5px solid var(--border);border-radius:14px;padding:24px 28px;margin:16px 0\">\n  <div style=\"display:flex;align-items:center;gap:12px;margin-bottom:12px\"><div style=\"background:var(--prof);color:#fff;width:32px;height:32px;border-radius:50%;display:flex;align-items:center;justify-content:center;font-weight:800;flex-shrink:0\">3<\/div><strong style=\"color:var(--navy)\">Stakeholder Coordination and Media Management<\/strong><\/div>\n  <p style=\"margin:0 0 10px;font-size:.9rem;color:var(--text)\"><strong>Why this module matters:<\/strong> Consistent messaging across multiple stakeholder groups, and confident media management, prevent the fragmented communication that damages trust.<\/p>\n  <ul style=\"margin:0;padding-left:20px;font-size:.88rem;color:var(--text);line-height:1.85\"><li>Coordinating consistent messaging across employees, customers, media and the public<\/li><li>Handling media inquiries confidently during fast-moving situations<\/li><li>Managing spokesperson selection and preparation<\/li><\/ul>\n<\/div><div style=\"border:1.5px solid var(--border);border-radius:14px;padding:24px 28px;margin:16px 0\">\n  <div style=\"display:flex;align-items:center;gap:12px;margin-bottom:12px\"><div style=\"background:var(--prof);color:#fff;width:32px;height:32px;border-radius:50%;display:flex;align-items:center;justify-content:center;font-weight:800;flex-shrink:0\">4<\/div><strong style=\"color:var(--navy)\">Social Media Response and Personal Application<\/strong><\/div>\n  <p style=\"margin:0 0 10px;font-size:.9rem;color:var(--text)\"><strong>Why this module matters:<\/strong> Real-time social media communication requires distinct skills from traditional media management, and this final module builds a tested, applied plan.<\/p>\n  <ul style=\"margin:0;padding-left:20px;font-size:.88rem;color:var(--text);line-height:1.85\"><li>Managing real-time social media communication during a crisis<\/li><li>Monitoring and responding to public sentiment during fast-moving situations<\/li><li>Testing and refining your organisation's crisis communication plan<\/li><\/ul>\n<\/div>\n\n<div style=\"border:1.5px solid var(--border);border-radius:14px;overflow:hidden;margin:32px 0\">\n  <div style=\"background:rgba(58,95,196,.08);padding:16px 24px;border-bottom:1px solid var(--border)\"><strong style=\"color:var(--navy)\">Course At a Glance<\/strong><\/div>\n  <table style=\"width:100%;border-collapse:collapse;font-size:.9rem\">\n    <tr style=\"border-bottom:1px solid var(--border)\"><td style=\"padding:14px 24px;font-weight:600;color:var(--navy);width:35%\">Duration<\/td><td style=\"padding:14px 24px;color:var(--text)\">3-5 Days<\/td><\/tr>\n    <tr style=\"border-bottom:1px solid var(--border);background:var(--bg)\"><td style=\"padding:14px 24px;font-weight:600;color:var(--navy)\">Format<\/td><td style=\"padding:14px 24px;color:var(--text)\">In-person and online<\/td><\/tr>\n    <tr><td style=\"padding:14px 24px;font-weight:600;color:var(--navy)\">What's Included<\/td><td style=\"padding:14px 24px;color:var(--text)\">Workbook, practical toolkit, certificate of completion<\/td><\/tr>\n  <\/table>\n<\/div>\n\n<h2 style=\"color:var(--navy);border-left:4px solid var(--prof);padding-left:14px;margin:40px 0 20px\">Common Questions<\/h2>\n<div style=\"border:1px solid var(--border);border-radius:12px;padding:20px 24px;margin:14px 0\">\n  <p style=\"font-weight:700;color:var(--navy);margin:0 0 8px;font-size:.95rem\">Does the course include practical crisis simulation exercises?<\/p>\n  <p style=\"margin:0;font-size:.9rem;color:var(--text);line-height:1.8\">Yes. Structured crisis simulation exercises are a core part of the course, since testing a plan under realistic pressure is essential to genuine preparedness.<\/p>\n<\/div><div style=\"border:1px solid var(--border);border-radius:12px;padding:20px 24px;margin:14px 0\">\n  <p style=\"font-weight:700;color:var(--navy);margin:0 0 8px;font-size:.95rem\">How is this different from your Crisis Management and Business Continuity course?<\/p>\n  <p style=\"margin:0;font-size:.9rem;color:var(--text);line-height:1.8\">That course covers leadership, decision-making and operational continuity planning during a crisis broadly. This course focuses specifically on the communication dimension: messaging, media, stakeholders and social media response. Many participants take both, since a crisis response needs both operational and communication capability.<\/p>\n<\/div>\n\n<h2 style=\"color:var(--navy);border-left:4px solid var(--prof);padding-left:14px;margin:40px 0 20px\">Related Courses<\/h2>\n<div style=\"display:grid;grid-template-columns:repeat(auto-fit,minmax(220px,1fr));gap:14px;margin-bottom:32px\"><a href=\"\/en\/course\/crisis-management-business-continuity-course\/\" style=\"border:1.5px solid var(--border);border-radius:10px;padding:16px 18px;text-decoration:none;color:var(--navy);font-weight:600;font-size:.88rem;display:flex;align-items:center\">Crisis Management and Business Continuity<\/a><a href=\"\/en\/course\/communicating-with-diplomacy-and-tact-course\/\" style=\"border:1.5px solid var(--border);border-radius:10px;padding:16px 18px;text-decoration:none;color:var(--navy);font-weight:600;font-size:.88rem;display:flex;align-items:center\">Communicating with Diplomacy and Tact<\/a><a href=\"\/en\/course\/business-continuity-planning-course\/\" style=\"border:1.5px solid var(--border);border-radius:10px;padding:16px 18px;text-decoration:none;color:var(--navy);font-weight:600;font-size:.88rem;display:flex;align-items:center\">Business Continuity Planning<\/a><\/div>\n\n<div style=\"background:linear-gradient(135deg,var(--navy),var(--prof));border-radius:16px;padding:40px;text-align:center;color:#fff;margin:44px 0\">\n  <h3 style=\"font-size:1.4rem;font-weight:800;color:#fff !important;margin:0 0 12px\">Ready to Protect Reputation With Genuine Crisis Communication Skills?<\/h3>\n  <p style=\"opacity:.9;color:#fff !important;margin:0 0 22px;font-size:.95rem\">Build practical, tested crisis communication capability before you need it.<\/p>\n  <a href=\"\/en\/register\/?course=Crisis+Communication\" style=\"background:#fff;color:var(--navy);font-weight:800;padding:14px 34px;border-radius:8px;text-decoration:none;display:inline-block\">Register Now<\/a>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>How an organisation communicates during a crisis often matters more to its long-term reputation than the crisis event itself, yet many organisations lack a genuine crisis communication plan until they urgently need one. This course builds practical skills for crisis communication planning, response and stakeholder management under genuine pressure. Reputationdamage from a poorly communicated crisis&#8230;<\/p>\n","protected":false},"featured_media":8962,"template":"","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":""},"course_pillar":[392],"course-category":[278],"venue":[],"class_list":["post-8961","course","type-course","status-publish","has-post-thumbnail","hentry","course_pillar-professional","course-category-communication-interpersonal-skills"],"_links":{"self":[{"href":"https:\/\/matsh.co\/en\/wp-json\/wp\/v2\/course\/8961","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/matsh.co\/en\/wp-json\/wp\/v2\/course"}],"about":[{"href":"https:\/\/matsh.co\/en\/wp-json\/wp\/v2\/types\/course"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/matsh.co\/en\/wp-json\/wp\/v2\/media\/8962"}],"wp:attachment":[{"href":"https:\/\/matsh.co\/en\/wp-json\/wp\/v2\/media?parent=8961"}],"wp:term":[{"taxonomy":"course_pillar","embeddable":true,"href":"https:\/\/matsh.co\/en\/wp-json\/wp\/v2\/course_pillar?post=8961"},{"taxonomy":"course-category","embeddable":true,"href":"https:\/\/matsh.co\/en\/wp-json\/wp\/v2\/course-category?post=8961"},{"taxonomy":"venue","embeddable":true,"href":"https:\/\/matsh.co\/en\/wp-json\/wp\/v2\/venue?post=8961"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}