{"id":8961,"date":"2026-08-02T00:36:44","date_gmt":"2026-08-01T20:36:44","guid":{"rendered":"https:\/\/matsh.co\/en\/course\/crisis-communication-management-course\/"},"modified":"2026-08-02T00:36:44","modified_gmt":"2026-08-01T20:36:44","slug":"crisis-communication-management-course","status":"publish","type":"course","link":"https:\/\/matsh.co\/en\/course\/crisis-communication-management-course\/","title":{"rendered":"Crisis Communication Management Course"},"content":{"rendered":"<div style=\"background:var(--bg);border:1.5px solid var(--border);border-radius:16px;padding:36px 40px;margin-bottom:32px\">\n  <p style=\"font-size:1rem;color:var(--text);line-height:1.85;margin:0 0 24px\">How an organisation communicates during a crisis often matters more to its long-term reputation than the crisis event itself, yet many organisations lack a genuine crisis communication plan until they urgently need one. This course builds practical skills for crisis communication planning, response and stakeholder management under genuine pressure.<\/p>\n  <div style=\"display:flex;flex-wrap:wrap;gap:14px\"><div style=\"background:#fff;border:1.5px solid var(--border);border-radius:12px;padding:16px 20px;flex:1;min-width:130px;text-align:center\"><strong style=\"display:block;font-size:1.6rem;font-weight:800;color:var(--prof);line-height:1\">65%<\/strong><span style=\"font-size:.75rem;color:var(--muted);line-height:1.5;display:block;margin-top:5px\">of organisational reputational damage stems from poor crisis communication, not the crisis itself<\/span><\/div><div style=\"background:#fff;border:1.5px solid var(--border);border-radius:12px;padding:16px 20px;flex:1;min-width:130px;text-align:center\"><strong style=\"display:block;font-size:1.6rem;font-weight:800;color:var(--prof);line-height:1\">3x<\/strong><span style=\"font-size:.75rem;color:var(--muted);line-height:1.5;display:block;margin-top:5px\">faster recovery for organisations with tested crisis communication plans<\/span><\/div><div style=\"background:#fff;border:1.5px solid var(--border);border-radius:12px;padding:16px 20px;flex:1;min-width:130px;text-align:center\"><strong style=\"display:block;font-size:1.6rem;font-weight:800;color:var(--prof);line-height:1\">160+<\/strong><span style=\"font-size:.75rem;color:var(--muted);line-height:1.5;display:block;margin-top:5px\">professionals trained by Matsh in this programme<\/span><\/div><\/div>\n<\/div>\n\n<div style=\"background:var(--bg);border-right:4px solid var(--prof);border-radius:0 12px 12px 0;padding:24px 28px;margin:20px 0\">\n  <p style=\"font-weight:700;font-size:1.05rem;margin:0;color:var(--navy)\">Common challenges this course addresses:<\/p>\n  <ul style=\"margin:14px 0 0;padding-left:20px;color:var(--text);line-height:1.9\"><li>Your organisation lacks a genuine crisis communication plan beyond a generic template<\/li><li>You are unsure how to communicate transparently during a crisis without creating additional legal or reputational risk<\/li><li>You struggle to coordinate consistent messaging across multiple stakeholder groups during a crisis<\/li><li>You have never actually tested your crisis communication plan under realistic pressure<\/li><li>You are uncertain how to manage media inquiries and social media during a fast-moving crisis<\/li><\/ul>\n  <p style=\"margin:16px 0 0;font-weight:700;color:var(--prof);font-size:.97rem\">This course builds practical crisis communication skills that protect reputation and stakeholder trust under genuine pressure.<\/p>\n<\/div>\n\n<h2 style=\"color:var(--navy);border-left:4px solid var(--prof);padding-left:14px;margin:40px 0 20px\">Who Should Attend<\/h2>\n<div style=\"display:grid;grid-template-columns:repeat(auto-fit,minmax(220px,1fr));gap:16px;margin-bottom:32px\"><div style=\"background:#fff;border:1.5px solid var(--border);border-radius:12px;padding:20px\"><div style=\"font-size:1.8rem\">\ud83d\udce2<\/div><h4 style=\"margin:10px 0 6px;color:var(--navy);font-size:.95rem\">Communications Professionals<\/h4><p style=\"margin:0;font-size:.85rem;color:var(--text);line-height:1.7\">Those directly responsible for organisational crisis communication.<\/p><\/div><div style=\"background:#fff;border:1.5px solid var(--border);border-radius:12px;padding:20px\"><div style=\"font-size:1.8rem\">\ud83d\udc54<\/div><h4 style=\"margin:10px 0 6px;color:var(--navy);font-size:.95rem\">Senior Leaders<\/h4><p style=\"margin:0;font-size:.85rem;color:var(--text);line-height:1.7\">Executives who serve as spokespersons during organisational crises.<\/p><\/div><div style=\"background:#fff;border:1.5px solid var(--border);border-radius:12px;padding:20px\"><div style=\"font-size:1.8rem\">\ud83d\udccb<\/div><h4 style=\"margin:10px 0 6px;color:var(--navy);font-size:.95rem\">Risk and Compliance Staff<\/h4><p style=\"margin:0;font-size:.85rem;color:var(--text);line-height:1.7\">Those building organisational crisis preparedness.<\/p><\/div><div style=\"background:#fff;border:1.5px solid var(--border);border-radius:12px;padding:20px\"><div style=\"font-size:1.8rem\">\ud83c\udf0d<\/div><h4 style=\"margin:10px 0 6px;color:var(--navy);font-size:.95rem\">NGO Programme Managers<\/h4><p style=\"margin:0;font-size:.85rem;color:var(--text);line-height:1.7\">Those managing communication during field-level crises.<\/p><\/div><div style=\"background:#fff;border:1.5px solid var(--border);border-radius:12px;padding:20px\"><div style=\"font-size:1.8rem\">\ud83c\udfe2<\/div><h4 style=\"margin:10px 0 6px;color:var(--navy);font-size:.95rem\">HR Professionals<\/h4><p style=\"margin:0;font-size:.85rem;color:var(--text);line-height:1.7\">Staff managing internal communication during organisational crises.<\/p><\/div><div style=\"background:#fff;border:1.5px solid var(--border);border-radius:12px;padding:20px\"><div style=\"font-size:1.8rem\">\ud83d\ude80<\/div><h4 style=\"margin:10px 0 6px;color:var(--navy);font-size:.95rem\">Founders and Executives<\/h4><p style=\"margin:0;font-size:.85rem;color:var(--text);line-height:1.7\">Leaders needing genuine crisis communication capability.<\/p><\/div><\/div>\n\n<div style=\"background:var(--light);border-radius:16px;padding:32px 36px;margin:32px 0\">\n  <h2 style=\"font-size:1.45rem;font-weight:800;color:var(--navy);margin:0 0 6px\">What You Will Leave With<\/h2>\n  <p style=\"color:var(--text);margin:0 0 24px;font-size:.95rem\">Practical tools applicable immediately.<\/p>\n  <div style=\"display:grid;grid-template-columns:repeat(auto-fit,minmax(260px,1fr));gap:14px\"><div style=\"display:flex;gap:10px;align-items:start\"><span style=\"color:var(--prof);font-weight:800;font-size:1.1rem\">\u2713<\/span><span style=\"font-size:.9rem;color:var(--text)\"><strong>Crisis communication planning,<\/strong> building a genuine plan beyond a generic template<\/span><\/div><div style=\"display:flex;gap:10px;align-items:start\"><span style=\"color:var(--prof);font-weight:800;font-size:1.1rem\">\u2713<\/span><span style=\"font-size:.9rem;color:var(--text)\"><strong>Transparent communication techniques,<\/strong> communicating honestly without creating additional risk<\/span><\/div><div style=\"display:flex;gap:10px;align-items:start\"><span style=\"color:var(--prof);font-weight:800;font-size:1.1rem\">\u2713<\/span><span style=\"font-size:.9rem;color:var(--text)\"><strong>Stakeholder coordination skills,<\/strong> maintaining consistent messaging across multiple audiences<\/span><\/div><div style=\"display:flex;gap:10px;align-items:start\"><span style=\"color:var(--prof);font-weight:800;font-size:1.1rem\">\u2713<\/span><span style=\"font-size:.9rem;color:var(--text)\"><strong>Media management techniques,<\/strong> handling media inquiries confidently during fast-moving situations<\/span><\/div><div style=\"display:flex;gap:10px;align-items:start\"><span style=\"color:var(--prof);font-weight:800;font-size:1.1rem\">\u2713<\/span><span style=\"font-size:.9rem;color:var(--text)\"><strong>Social media crisis response,<\/strong> managing real-time public communication effectively<\/span><\/div><div style=\"display:flex;gap:10px;align-items:start\"><span style=\"color:var(--prof);font-weight:800;font-size:1.1rem\">\u2713<\/span><span style=\"font-size:.9rem;color:var(--text)\"><strong>A tested crisis communication plan,<\/strong> genuinely rehearsed, not just documented<\/span><\/div><\/div>\n<\/div>\n\n<div style=\"background:linear-gradient(135deg,var(--navy),var(--prof));border-radius:16px;padding:36px 40px;color:#fff;margin:32px 0\">\n  <h3 style=\"font-size:1.3rem;font-weight:800;color:#fff !important;margin:0 0 6px\">What Participants Report<\/h3>\n  <p style=\"opacity:.85;color:#fff !important;margin:0 0 20px;font-size:.92rem\">From follow-up surveys 60 days after the programme<\/p>\n  <div style=\"display:flex;flex-wrap:wrap;gap:20px; margin-bottom:20px\"><div style=\"flex:1;min-width:120px;text-align:center\"><strong style=\"display:block;font-size:1.5rem;color:#fff !important\">70%<\/strong><span style=\"font-size:.8rem;color:#fff !important;opacity:.85\">built or significantly improved their crisis communication plan after the course<\/span><\/div><div style=\"flex:1;min-width:120px;text-align:center\"><strong style=\"display:block;font-size:1.5rem;color:#fff !important\">62%<\/strong><span style=\"font-size:.8rem;color:#fff !important;opacity:.85\">conducted their first crisis communication simulation exercise<\/span><\/div><div style=\"flex:1;min-width:120px;text-align:center\"><strong style=\"display:block;font-size:1.5rem;color:#fff !important\">160+<\/strong><span style=\"font-size:.8rem;color:#fff !important;opacity:.85\">professionals trained across all cohorts<\/span><\/div><\/div>\n  <div style=\"background:rgba(255,255,255,.12);border-radius:10px;padding:20px 24px;font-size:.92rem;line-height:1.8\">\n    \"We had a crisis communication plan sitting in a folder that nobody had ever actually tested. Running our first simulation exposed gaps in roles and messaging that we fixed before ever facing a real crisis.\" <br><em style=\"opacity:.7;font-size:.82rem\">Head of Communications, financial services sector<\/em>\n  <\/div>\n<\/div>\n\n<h2 style=\"color:var(--navy);border-left:4px solid var(--prof);padding-left:14px;margin:40px 0 20px\">Programme Outline<\/h2>\n<div style=\"border:1.5px solid var(--border);border-radius:14px;padding:24px 28px;margin:16px 0\">\n  <div style=\"display:flex;align-items:center;gap:12px;margin-bottom:12px\"><div style=\"background:var(--prof);color:#fff;width:32px;height:32px;border-radius:50%;display:flex;align-items:center;justify-content:center;font-weight:800;flex-shrink:0\">1<\/div><strong style=\"color:var(--navy)\">Crisis Communication Planning<\/strong><\/div>\n  <p style=\"margin:0 0 10px;font-size:.9rem;color:var(--text)\"><strong>Why this module matters:<\/strong> A genuine crisis communication plan, built and tested before a crisis occurs, is what separates organisations that recover quickly from those that suffer lasting damage.<\/p>\n  <ul style=\"margin:0;padding-left:20px;font-size:.88rem;color:var(--text);line-height:1.85\"><li>Building a genuine crisis communication plan beyond a generic template<\/li><li>Identifying likely crisis scenarios specific to your organisation<\/li><li>Establishing clear roles and decision-making authority during a crisis<\/li><\/ul>\n<\/div><div style=\"border:1.5px solid var(--border);border-radius:14px;padding:24px 28px;margin:16px 0\">\n  <div style=\"display:flex;align-items:center;gap:12px;margin-bottom:12px\"><div style=\"background:var(--prof);color:#fff;width:32px;height:32px;border-radius:50%;display:flex;align-items:center;justify-content:center;font-weight:800;flex-shrink:0\">2<\/div><strong style=\"color:var(--navy)\">Transparent Communication Under Pressure<\/strong><\/div>\n  <p style=\"margin:0 0 10px;font-size:.9rem;color:var(--text)\"><strong>Why this module matters:<\/strong> Communicating transparently during a crisis, without creating additional legal or reputational exposure, requires specific, practised skill.<\/p>\n  <ul style=\"margin:0;padding-left:20px;font-size:.88rem;color:var(--text);line-height:1.85\"><li>Balancing transparency with legal and reputational considerations<\/li><li>Crafting messages that acknowledge concern without overcommitting<\/li><li>Practising difficult crisis communication scenarios directly<\/li><\/ul>\n<\/div><div style=\"border:1.5px solid var(--border);border-radius:14px;padding:24px 28px;margin:16px 0\">\n  <div style=\"display:flex;align-items:center;gap:12px;margin-bottom:12px\"><div style=\"background:var(--prof);color:#fff;width:32px;height:32px;border-radius:50%;display:flex;align-items:center;justify-content:center;font-weight:800;flex-shrink:0\">3<\/div><strong style=\"color:var(--navy)\">Stakeholder Coordination and Media Management<\/strong><\/div>\n  <p style=\"margin:0 0 10px;font-size:.9rem;color:var(--text)\"><strong>Why this module matters:<\/strong> Consistent messaging across multiple stakeholder groups, and confident media management, prevent the fragmented communication that damages trust.<\/p>\n  <ul style=\"margin:0;padding-left:20px;font-size:.88rem;color:var(--text);line-height:1.85\"><li>Coordinating consistent messaging across employees, customers, media and the public<\/li><li>Handling media inquiries confidently during fast-moving situations<\/li><li>Managing spokesperson selection and preparation<\/li><\/ul>\n<\/div><div style=\"border:1.5px solid var(--border);border-radius:14px;padding:24px 28px;margin:16px 0\">\n  <div style=\"display:flex;align-items:center;gap:12px;margin-bottom:12px\"><div style=\"background:var(--prof);color:#fff;width:32px;height:32px;border-radius:50%;display:flex;align-items:center;justify-content:center;font-weight:800;flex-shrink:0\">4<\/div><strong style=\"color:var(--navy)\">Social Media Response and Personal Application<\/strong><\/div>\n  <p style=\"margin:0 0 10px;font-size:.9rem;color:var(--text)\"><strong>Why this module matters:<\/strong> Real-time social media communication requires distinct skills from traditional media management, and this final module builds a tested, applied plan.<\/p>\n  <ul style=\"margin:0;padding-left:20px;font-size:.88rem;color:var(--text);line-height:1.85\"><li>Managing real-time social media communication during a crisis<\/li><li>Monitoring and responding to public sentiment during fast-moving situations<\/li><li>Testing and refining your organisation's crisis communication plan<\/li><\/ul>\n<\/div>\n\n<div style=\"border:1.5px solid var(--border);border-radius:14px;overflow:hidden;margin:32px 0\">\n  <div style=\"background:rgba(58,95,196,.08);padding:16px 24px;border-bottom:1px solid var(--border)\"><strong style=\"color:var(--navy)\">Course At a Glance<\/strong><\/div>\n  <table style=\"width:100%;border-collapse:collapse;font-size:.9rem\">\n    <tr style=\"border-bottom:1px solid var(--border)\"><td style=\"padding:14px 24px;font-weight:600;color:var(--navy);width:35%\">Duration<\/td><td style=\"padding:14px 24px;color:var(--text)\">3-5 Days<\/td><\/tr>\n    <tr style=\"border-bottom:1px solid var(--border);background:var(--bg)\"><td style=\"padding:14px 24px;font-weight:600;color:var(--navy)\">Format<\/td><td style=\"padding:14px 24px;color:var(--text)\">In-person and online<\/td><\/tr>\n    <tr><td style=\"padding:14px 24px;font-weight:600;color:var(--navy)\">What's Included<\/td><td style=\"padding:14px 24px;color:var(--text)\">Workbook, practical toolkit, certificate of completion<\/td><\/tr>\n  <\/table>\n<\/div>\n\n<h2 style=\"color:var(--navy);border-left:4px solid var(--prof);padding-left:14px;margin:40px 0 20px\">Common Questions<\/h2>\n<div style=\"border:1px solid var(--border);border-radius:12px;padding:20px 24px;margin:14px 0\">\n  <p style=\"font-weight:700;color:var(--navy);margin:0 0 8px;font-size:.95rem\">Does the course include practical crisis simulation exercises?<\/p>\n  <p style=\"margin:0;font-size:.9rem;color:var(--text);line-height:1.8\">Yes. Structured crisis simulation exercises are a core part of the course, since testing a plan under realistic pressure is essential to genuine preparedness.<\/p>\n<\/div><div style=\"border:1px solid var(--border);border-radius:12px;padding:20px 24px;margin:14px 0\">\n  <p style=\"font-weight:700;color:var(--navy);margin:0 0 8px;font-size:.95rem\">Is this course relevant for organisations without a dedicated communications team?<\/p>\n  <p style=\"margin:0;font-size:.9rem;color:var(--text);line-height:1.8\">Yes. Many participants come from organisations without dedicated communications staff and need practical crisis communication capability regardless of team size.<\/p>\n<\/div>\n\n<h2 style=\"color:var(--navy);border-left:4px solid var(--prof);padding-left:14px;margin:40px 0 20px\">Related Courses<\/h2>\n<div style=\"display:grid;grid-template-columns:repeat(auto-fit,minmax(220px,1fr));gap:14px;margin-bottom:32px\"><a href=\"\/en\/course\/change-management-training\/\" style=\"border:1.5px solid var(--border);border-radius:10px;padding:16px 18px;text-decoration:none;color:var(--navy);font-weight:600;font-size:.88rem;display:flex;align-items:center\">Change Management<\/a><a href=\"\/en\/course\/communicating-with-diplomacy-and-tact-course\/\" style=\"border:1.5px solid var(--border);border-radius:10px;padding:16px 18px;text-decoration:none;color:var(--navy);font-weight:600;font-size:.88rem;display:flex;align-items:center\">Communicating with Diplomacy and Tact<\/a><a href=\"\/en\/course\/business-continuity-planning-course\/\" style=\"border:1.5px solid var(--border);border-radius:10px;padding:16px 18px;text-decoration:none;color:var(--navy);font-weight:600;font-size:.88rem;display:flex;align-items:center\">Business Continuity Planning<\/a><\/div>\n\n<div style=\"background:linear-gradient(135deg,var(--navy),var(--prof));border-radius:16px;padding:40px;text-align:center;color:#fff;margin:44px 0\">\n  <h3 style=\"font-size:1.4rem;font-weight:800;color:#fff !important;margin:0 0 12px\">Ready to Protect Reputation With Genuine Crisis Communication Skills?<\/h3>\n  <p style=\"opacity:.9;color:#fff !important;margin:0 0 22px;font-size:.95rem\">Build practical, tested crisis communication capability before you need it.<\/p>\n  <a href=\"\/en\/register\/?course=Crisis+Communication\" style=\"background:#fff;color:var(--navy);font-weight:800;padding:14px 34px;border-radius:8px;text-decoration:none;display:inline-block\">Register Now<\/a>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>How an organisation communicates during a crisis often matters more to its long-term reputation than the crisis event itself, yet many organisations lack a genuine crisis communication plan until they urgently need one. This course builds practical skills for crisis communication planning, response and stakeholder management under genuine pressure. 65%of organisational reputational damage stems from&#8230;<\/p>\n","protected":false},"featured_media":8962,"template":"","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":""},"course_pillar":[],"class_list":["post-8961","course","type-course","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/matsh.co\/en\/wp-json\/wp\/v2\/course\/8961","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/matsh.co\/en\/wp-json\/wp\/v2\/course"}],"about":[{"href":"https:\/\/matsh.co\/en\/wp-json\/wp\/v2\/types\/course"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/matsh.co\/en\/wp-json\/wp\/v2\/media\/8962"}],"wp:attachment":[{"href":"https:\/\/matsh.co\/en\/wp-json\/wp\/v2\/media?parent=8961"}],"wp:term":[{"taxonomy":"course_pillar","embeddable":true,"href":"https:\/\/matsh.co\/en\/wp-json\/wp\/v2\/course_pillar?post=8961"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}