{"id":7777,"date":"2025-09-24T13:12:41","date_gmt":"2025-09-24T09:12:41","guid":{"rendered":"https:\/\/www.matsh.co\/en\/?post_type=course&#038;p=7777"},"modified":"2026-09-14T12:09:43","modified_gmt":"2026-09-14T08:09:43","slug":"mastering-public-relations-course","status":"publish","type":"course","link":"https:\/\/matsh.co\/en\/course\/mastering-public-relations-course\/","title":{"rendered":"Mastering Public Relations Course"},"content":{"rendered":"<style>\n.course-hook{background:#f8fafc;border:1.5px solid #d0dce8;border-radius:16px;padding:36px 40px;margin-bottom:32px}\n.course-hook .ch-lead{font-size:1rem;color:#2d3a4a;line-height:1.85;margin:0 0 24px}\n.course-hook .ch-stats{display:flex;flex-wrap:wrap;gap:14px}\n.ch-stat{background:#fff;border:1.5px solid #d0dce8;border-radius:12px;padding:16px 20px;flex:1;min-width:130px;text-align:center}\n.ch-stat strong{display:block;font-size:1.6rem;font-weight:800;color:#1b6fc4;line-height:1}\n.ch-stat span{font-size:.75rem;color:#5a6a7e;line-height:1.5;display:block;margin-top:5px}\n.mpr-pain{background:#f2f7fc;border-left:5px solid #1b6fc4;border-radius:0 14px 14px 0;padding:30px 34px;margin-bottom:44px}\n.mpr-pain ul{margin:12px 0 0;padding-left:20px;line-height:2.1;color:#0d2440}\n.mpr-section-h{font-size:1.45rem;font-weight:800;color:#0d2440;border-bottom:3px solid #1b6fc4;padding-bottom:10px;margin:44px 0 24px}\n.mpr-cards{display:grid;grid-template-columns:repeat(auto-fit,minmax(230px,1fr));gap:18px;margin-bottom:44px}\n.mpr-card{border:1.5px solid #b8d4ec;border-radius:14px;padding:22px 20px}\n.mpr-card h4{margin:8px 0;color:#0d2440;font-size:.95rem;font-weight:700}\n.mpr-card p{margin:0;font-size:.84rem;color:#3a5578;line-height:1.65}\n.mpr-gains{background:#f2f7fc;border-radius:16px;padding:36px;margin-bottom:44px}\n.mpr-gain-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(240px,1fr));gap:14px}\n.mpr-gain{background:#fff;border-radius:10px;padding:16px 20px;display:flex;gap:12px;align-items:flex-start}\n.mpr-check{color:#1b6fc4;font-size:1.25rem;flex-shrink:0}\n.mpr-gain span{font-size:.88rem;line-height:1.65;color:#2d3a4a}\n.mpr-day{border:1.5px solid #b8d4ec;border-radius:14px;overflow:hidden;margin-bottom:16px}\n.mpr-day-head{background:#0d2440;color:#fff;padding:16px 24px;display:flex;align-items:center;gap:16px}\n.mpr-day-num{background:#1b6fc4;width:38px;height:38px;border-radius:50%;display:flex;align-items:center;justify-content:center;font-weight:800;font-size:.95rem;flex-shrink:0}\n.mpr-day-body{padding:22px 26px}\n.mpr-day-body p{margin:0 0 14px;color:#444f5e;line-height:1.8;font-size:.93rem}\n.mpr-day-body ul{margin:0;padding-left:20px;color:#444f5e;line-height:2;font-size:.9rem}\n.mpr-faq{border-bottom:1px solid #b8d4ec;padding:18px 0}\n.mpr-faq:last-child{border-bottom:none}\n.mpr-faq-q{font-weight:700;color:#0d2440;margin:0 0 8px;font-size:.95rem}\n.mpr-faq-a{color:#3a5578;font-size:.88rem;line-height:1.75;margin:0}\n.mpr-related{display:grid;grid-template-columns:repeat(auto-fit,minmax(220px,1fr));gap:14px;margin-bottom:44px}\n.mpr-rel{border:1.5px solid #b8d4ec;border-radius:10px;padding:16px 18px;text-decoration:none;color:#0d2440;font-weight:600;font-size:.88rem;display:flex;align-items:center;gap:8px}\n.mpr-cta{background:linear-gradient(135deg,#1b6fc4,#0d2440);border-radius:16px;padding:44px;text-align:center;color:#fff;margin-top:44px}\n.mpr-cta h3{font-size:1.5rem;font-weight:800;margin:0 0 12px;color:#fff}\n.mpr-cta p{opacity:.9;margin:0 0 28px;font-size:.97rem;line-height:1.7;color:#fff}\n<\/style>\n<div class=\"course-hook\">\n  <h2 style=\"font-size:clamp(1.15rem,2.5vw,1.5rem);font-weight:800;color:#1a2535;line-height:1.25;margin:0 0 14px\">96% of Brand Crises Spread Internationally Within 24 Hours. Most Organisations Still Don't Have a Real Plan for That.<\/h2>\n  <p class=\"ch-lead\">Corporate confidence in crisis communication has fallen to 78 percent, and the share of organisations maintaining a formal crisis team has dropped from 87 percent to 80 percent in the past year alone, even as crises now spread globally almost overnight. A fully developed crisis plan paired with a fast, transparent response can cut brand reputation recovery time by up to half. This course builds the practical media relations, messaging, and crisis communication skills that make that difference real.<\/p>\n  <div class=\"ch-stats\"><div class=\"ch-stat\"><strong>96%<\/strong><span>of brand crises spread internationally within 24 hours<\/span><\/div><div class=\"ch-stat\"><strong>50%<\/strong><span>faster reputation recovery with a real crisis plan and fast, transparent response<\/span><\/div><div class=\"ch-stat\"><strong>$3.3M<\/strong><span>average cost to manage and recover from a PR crisis for a mid-sized business<\/span><\/div><\/div>\n<\/div>\n\n<div class=\"mpr-pain\">\n  <p style=\"font-weight:700;font-size:1.05rem;margin:0;color:#0d2440\">Professionals without structured public relations training often experience:<\/p>\n  <ul>\n    <li>Drafting press releases and statements that journalists ignore because they don't match how media actually wants to be pitched<\/li>\n    <li>Responding to negative coverage or public criticism reactively, without a plan, making the situation worse<\/li>\n    <li>Struggling to translate organisational messaging into something that lands consistently across different stakeholder audiences<\/li>\n    <li>Being caught without a crisis communication plan when something genuinely urgent happens<\/li>\n    <li>Managing online reputation and social media response without a clear, consistent strategy behind it<\/li>\n  <\/ul>\n  <p style=\"margin:16px 0 0;font-weight:700;color:#1b6fc4;font-size:.97rem\">This course builds the specific, practical PR skill set, media relations, messaging, and crisis response, that most professionals are expected to have but were never actually trained in.<\/p>\n<\/div>\n\n<h2 class=\"mpr-section-h\">Who Should Attend<\/h2>\n<div class=\"mpr-cards\">\n  <div class=\"mpr-card\"><div style=\"font-size:1.8rem\">\ud83d\udce2<\/div><h4>Marketing and Communications Professionals<\/h4><p>Responsible for brand reputation and external messaging who want a stronger, more structured PR foundation.<\/p><\/div>\n  <div class=\"mpr-card\"><div style=\"font-size:1.8rem\">\ud83d\udcbc<\/div><h4>Managers and Leaders<\/h4><p>Who need to influence stakeholders, represent their organisation publicly, or manage a crisis when it arrives.<\/p><\/div>\n  <div class=\"mpr-card\"><div style=\"font-size:1.8rem\">\ud83c\udfe2<\/div><h4>HR and Internal Communications Staff<\/h4><p>Handling internal or external organisational messaging who want sharper, more consistent communication skills.<\/p><\/div>\n  <div class=\"mpr-card\"><div style=\"font-size:1.8rem\">\ud83d\ude80<\/div><h4>Entrepreneurs and Small Business Owners<\/h4><p>Building public trust and managing their own brand reputation without a dedicated PR team.<\/p><\/div>\n  <div class=\"mpr-card\"><div style=\"font-size:1.8rem\">\ud83c\udf93<\/div><h4>Early-Career Professionals Entering PR<\/h4><p>Building a structured foundation in media relations and messaging from the start of their career.<\/p><\/div>\n  <div class=\"mpr-card\"><div style=\"font-size:1.8rem\">\ud83c\udfaf<\/div><h4>Anyone Responsible for Brand Reputation<\/h4><p>Who wants practical crisis-readiness rather than hoping a crisis never happens.<\/p><\/div>\n<\/div>\n\n<div class=\"mpr-gains\">\n  <h2 style=\"font-size:1.45rem;font-weight:800;color:#0d2440;margin:0 0 6px\">What You Will Leave With<\/h2>\n  <p style=\"color:#3a5578;margin:0 0 24px;font-size:.95rem\">Practical PR skills you can apply immediately, not abstract theory.<\/p>\n  <div class=\"mpr-gain-grid\">\n    <div class=\"mpr-gain\"><span class=\"mpr-check\">\u2713<\/span><span><strong>Media relations skills<\/strong>, pitching stories and building journalist relationships the way media actually wants to be approached<\/span><\/div>\n    <div class=\"mpr-gain\"><span class=\"mpr-check\">\u2713<\/span><span><strong>Message development framework<\/strong>, crafting consistent, compelling messaging across audiences and channels<\/span><\/div>\n    <div class=\"mpr-gain\"><span class=\"mpr-check\">\u2713<\/span><span><strong>Crisis communication plan template<\/strong>, a ready structure so you're not building one for the first time mid-crisis<\/span><\/div>\n    <div class=\"mpr-gain\"><span class=\"mpr-check\">\u2713<\/span><span><strong>Crisis response practice<\/strong>, drafting and delivering a response under realistic time pressure<\/span><\/div>\n    <div class=\"mpr-gain\"><span class=\"mpr-check\">\u2713<\/span><span><strong>Digital and social media reputation management<\/strong>, monitoring and responding consistently online<\/span><\/div>\n    <div class=\"mpr-gain\"><span class=\"mpr-check\">\u2713<\/span><span><strong>Stakeholder engagement approach<\/strong>, identifying and communicating effectively with the audiences that matter most<\/span><\/div>\n  <\/div>\n<\/div>\n\n<h2 class=\"mpr-section-h\">Programme Curriculum<\/h2>\n\n<div class=\"mpr-day\">\n  <div class=\"mpr-day-head\"><div class=\"mpr-day-num\">1<\/div><strong>Foundations, Messaging, and Media Relations<\/strong><\/div>\n  <div class=\"mpr-day-body\">\n    <p><strong>Why this module matters:<\/strong> Effective PR starts with a clear message and the ability to get it in front of the right audience through media. This module builds both, so participants can craft communications that actually land rather than get ignored.<\/p>\n    <ul>\n      <li>What public relations actually involves, and how it differs from marketing and advertising<\/li>\n      <li>Stakeholder mapping: identifying who actually needs to hear your message, and how<\/li>\n      <li>Developing consistent key messages across different audiences and channels<\/li>\n      <li>Media relations: what journalists actually want from a pitch, and what gets ignored<\/li>\n      <li>Writing press releases and statements that read as newsworthy, not promotional<\/li>\n      <li>Managing digital and social media reputation as an ongoing, consistent practice<\/li>\n    <\/ul>\n  <\/div>\n<\/div>\n\n<div class=\"mpr-day\">\n  <div class=\"mpr-day-head\"><div class=\"mpr-day-num\">2<\/div><strong>Crisis Communication and Practical Response<\/strong><\/div>\n  <div class=\"mpr-day-body\">\n    <p><strong>Why this module matters:<\/strong> With corporate confidence in crisis communication having fallen and crises now spreading globally within a day, having a real plan before something happens is the single highest-leverage PR skill. This module builds that plan and gives participants the chance to practise using it under realistic pressure.<\/p>\n    <ul>\n      <li>Crisis communication planning: building a structure before you need it, not during<\/li>\n      <li>Responding to negative publicity and public criticism without making it worse<\/li>\n      <li>The specific elements of a fast, transparent response that measurably speeds reputation recovery<\/li>\n      <li>Drafting apology and recovery messaging that reads as genuine rather than defensive<\/li>\n      <li>Practical crisis simulation: participants draft and deliver a response to a realistic scenario under time pressure<\/li>\n      <li>Post-crisis reputation repair and what long-term recovery actually requires<\/li>\n    <\/ul>\n  <\/div>\n<\/div>\n\n<div style=\"border:1.5px solid #b8d4ec;border-radius:14px;overflow:hidden;margin-bottom:44px\">\n  <div style=\"background:#f2f7fc;padding:18px 24px;border-bottom:1px solid #b8d4ec\"><strong style=\"color:#0d2440\">Course At a Glance<\/strong><\/div>\n  <table style=\"width:100%;border-collapse:collapse;font-size:.9rem\">\n    <tr style=\"border-bottom:1px solid #d4e8f2\"><td style=\"padding:14px 24px;font-weight:600;color:#0d2440;width:35%\">Format<\/td><td style=\"padding:14px 24px;color:#3a5578\">Comprehensive modular curriculum, delivered flexibly to match your programme length<\/td><\/tr>\n    <tr style=\"border-bottom:1px solid #d4e8f2;background:#f8fbfd\"><td style=\"padding:14px 24px;font-weight:600;color:#0d2440\">Locations<\/td><td style=\"padding:14px 24px;color:#3a4a5e\">Multiple locations \u00b7 Online available<\/td><\/tr>\n    <tr style=\"border-bottom:1px solid #d4e8f2\"><td style=\"padding:14px 24px;font-weight:600;color:#0d2440\">Methodology<\/td><td style=\"padding:14px 24px;color:#3a5578\">Practical, with a realistic crisis simulation and message drafting workshops<\/td><\/tr>\n    <tr><td style=\"padding:14px 24px;font-weight:600;color:#0d2440\">What's Included<\/td><td style=\"padding:14px 24px;color:#3a5578\">Crisis communication plan template, messaging framework, media pitch guide, certificate<\/td><\/tr>\n  <\/table>\n<\/div>\n\n<h2 class=\"mpr-section-h\">Common Questions<\/h2>\n<div style=\"margin-bottom:44px\">\n  <div class=\"mpr-faq\"><p class=\"mpr-faq-q\">Is this course only relevant for dedicated PR or communications professionals?<\/p><p class=\"mpr-faq-a\">No, the skills apply directly to anyone who represents their organisation publicly or manages its reputation, including managers, entrepreneurs, and HR professionals who don't have a dedicated PR team to lean on.<\/p><\/div>\n  <div class=\"mpr-faq\"><p class=\"mpr-faq-q\">Does the course cover social media specifically, or mainly traditional media relations?<\/p><p class=\"mpr-faq-a\">Both. Traditional media relations and digital and social media reputation management are each covered directly, since most organisations now need to manage both simultaneously and consistently.<\/p><\/div>\n  <div class=\"mpr-faq\"><p class=\"mpr-faq-q\">Will we actually practise responding to a crisis, or is this mostly theory?<\/p><p class=\"mpr-faq-a\">The second module is built around a realistic crisis simulation where participants draft and deliver an actual response under time pressure, since crisis communication skill only becomes real through practice, not by reading about it.<\/p><\/div>\n<\/div>\n\n<div class=\"mpr-related\">\n  <a class=\"mpr-rel\" href=\"\/en\/course\/mastering-public-speaking-course\/\">\u2192 Mastering Public Speaking<\/a>\n  <a class=\"mpr-rel\" href=\"\/en\/course\/crisis-communication-management-course\/\">\u2192 Crisis Communication Management<\/a>\n  <a class=\"mpr-rel\" href=\"\/en\/course\/communication-skills-for-teams-training-course\/\">\u2192 Communication Skills for Teams<\/a>\n<\/div>\n\n<div class=\"mpr-cta\">\n  <h3>A Crisis Plan Built During a Crisis Is Already Too Late.<\/h3>\n  <p>Join professionals who've built the media relations and crisis communication skills to manage their organisation's reputation deliberately, not reactively.<\/p>\n  <div style=\"display:flex;flex-wrap:wrap;gap:14px;justify-content:center\">\n    <a href=\"\/en\/register\/?course=Mastering+Public+Relations\" style=\"background:#fff;color:#0d2440;font-weight:800;padding:14px 32px;border-radius:8px;text-decoration:none\">Register Now \u2192<\/a>\n    <a href=\"\/en\/upcoming-courses\/?course=mastering-public-relations-course\" style=\"background:transparent;color:#fff;border:2px solid rgba(255,255,255,.6);padding:14px 32px;border-radius:8px;font-weight:700;text-decoration:none\">View All Dates<\/a>\n    <a href=\"\/en\/contact-us\/?type=inhouse&course=Mastering+Public+Relations\" style=\"background:transparent;color:#fff;border:2px solid rgba(255,255,255,.6);padding:14px 32px;border-radius:8px;font-weight:700;text-decoration:none\">In-House for My Team<\/a>\n  <\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>96% of Brand Crises Spread Internationally Within 24 Hours. Most Organisations Still Don&#8217;t Have a Real Plan for That. Corporate confidence in crisis communication has fallen to 78 percent, and the share of organisations maintaining a formal crisis team has dropped from 87 percent to 80 percent in the past year alone, even as crises&#8230;<\/p>\n","protected":false},"featured_media":7778,"template":"","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":""},"course_pillar":[392],"course-category":[278],"venue":[481],"class_list":["post-7777","course","type-course","status-publish","has-post-thumbnail","hentry","course_pillar-professional","course-category-communication-interpersonal-skills","venue-riyadh"],"_links":{"self":[{"href":"https:\/\/matsh.co\/en\/wp-json\/wp\/v2\/course\/7777","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/matsh.co\/en\/wp-json\/wp\/v2\/course"}],"about":[{"href":"https:\/\/matsh.co\/en\/wp-json\/wp\/v2\/types\/course"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/matsh.co\/en\/wp-json\/wp\/v2\/media\/7778"}],"wp:attachment":[{"href":"https:\/\/matsh.co\/en\/wp-json\/wp\/v2\/media?parent=7777"}],"wp:term":[{"taxonomy":"course_pillar","embeddable":true,"href":"https:\/\/matsh.co\/en\/wp-json\/wp\/v2\/course_pillar?post=7777"},{"taxonomy":"course-category","embeddable":true,"href":"https:\/\/matsh.co\/en\/wp-json\/wp\/v2\/course-category?post=7777"},{"taxonomy":"venue","embeddable":true,"href":"https:\/\/matsh.co\/en\/wp-json\/wp\/v2\/venue?post=7777"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}